Rozwiązania · Facebook Ads for Real Estate Agents
Facebook Ads for Real Estate Agents Who Want Seller and Buyer Leads
One closed sale pays an agent a few thousand dollars or more in commission, so a lead that costs real money can still be a good deal. Facebook and Instagram suit real estate because people do not search for an agent the day they decide to move. They think about it for months, and the agent they keep seeing in their feed is often the one they call. Meta also lets you aim at your own market, promote a new listing the week it goes live, and follow up with people who looked at your site.
AdBot runs that as software. It reads your website, writes the ads, builds the campaigns once you approve them, and then every day pauses ads that are not sending people to your site and moves budget toward the ad sets that cost less per visit, all inside a daily and monthly cap it cannot exceed. Launch is $297 a month, never a percentage of your ad spend, and the ads run in your own Meta ad account.
Co możesz zamówić teraz: Nowe plany prowadzą reklamy Meta na Facebooku i Instagramie. Kampanie Google Ads są obecnie niedostępne dla nowych zamówień, a kampanii na TikToku nie można zamówić.
Kokpit kampanii
OptymalizujęKonto nie jest potrzebne. Interaktywny podgląd tego, jak AdBot buduje i optymalizuje kampanię.
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Sponsorowane
Facebook + Instagram
CPA
−%
Budżet automatycznie przenoszony do zwycięzców
Oto plan, który AdBot uruchomiłby dla . Aktywny w 24-48h, potem optymalizowany każdego dnia.
Stała opłata. Nigdy nie bierzemy prowizji od Twojego budżetu reklamowego.
Meta Ads na Facebooku i Instagramie
Twoje konta, Twoje rozliczenia
Twardy limit budżetu, który ustawiasz Ty
Zero prowizji od budżetu reklamowego
Co dostajesz
Pełnoprawny media buyer, który pracuje dla Ciebie 24/7
Buyers and sellers in your market
Ads aim at your area, and a retargeting audience keeps your name in front of people who already visited your site.
Listings promoted fast
A new listing gets its own ad set the week it goes live, so you can see what it costs to bring in showings.
A flat fee, a hard cap
Launch is $297 a month. Your ad budget has a daily and monthly cap AdBot cannot exceed, and one switch pauses everything.
Approval first, undo always
Nothing launches until you approve it, and every later change shows the reason and can be reversed.
Uczciwe porównanie
Four ways a real estate agent runs Facebook ads
What each option costs on top of the ad budget, and who actually makes the daily changes.
Przesuń, by zobaczyć wszystkie kolumny →
| AdBot | Real estate marketing agency | Agent in Ads Manager | Boosted posts | |
|---|---|---|---|---|
| Monthly cost besides ad spend | $297 on Launch, $697 on Growth; annual billing halves either | A retainer set by the agency, often with a setup fee and a minimum term | Your evenings, usually the first thing dropped when you are busy | None |
| Priced by your ad spend | No, flat by plan | Sometimes, some agencies take a share of spend | No | No |
| Who writes the ads | AdBot drafts them from your site, you approve | The agency | You | You pick an existing post |
| Who makes daily changes | AdBot, every day, inside your cap | An account manager, often weekly | Whenever you have time | Nobody, it runs to the end date |
| Spend limit | Hard daily and monthly cap, one switch pauses everything | Whatever the agency sets | Campaign budgets you set | Budget per boost |
| Who owns the ad account and data | You, in your own Meta ad account | Depends on the contract; ask before signing | You | You |
| Listing promotion and retargeting | Built and managed for you | If it is in the scope | Only if you set it up | Listing posts only |
| Change log and undo | Every change logged with the reason, each one reversible | A monthly report | Meta activity history | Not applicable |
Agency terms vary by company. Meta bills your ad spend directly in every option. Confirm current AdBot plans and limits on the pricing page.
Czym się zajmuje
Wszystkim, od researchu po codzienną optymalizację
Ty ustawiasz cel i budżet. AdBot robi robotę media buyera i raportuje zwykłym językiem.
- Facebook and Instagram ads aimed at your market
- Retargeting for people who visited your site
- Offers such as home valuations and buyer consultations
- Ads that spend without sending visits paused daily
- A hard spend cap you set
- A change log of every edit, with undo
Dzień optymalizacji
Co 24h- 1 Wczytuje wczorajsze wydatki, kliknięcia, konwersje i koszt za wynik z Twojego konta reklamowego Meta.
- 2 Wstrzymuje reklamy, które wydały budżet i nie przyprowadziły nikogo na Twoją stronę.
- 3 Przenosi budżet, w ramach Twojego limitu, do zestawów reklam trafiających w docelowy koszt.
- 4 W zestawie reklam przesuwa budżet do reklamy z lepszym kosztem wyniku.
- 5 Zapisuje każdą zmianę w logu, żebyś mógł ją przeczytać i cofnąć.
AdBot nigdy nie wyda więcej niż ustawiony przez Ciebie limit dzienny.
Do Facebook ads work for real estate agents?
They work when you use them to build a pipeline of future clients and to promote specific listings, and they work poorly if you expect every lead to be ready to sign this week. People who search Google for an agent today are further along. Our Google Ads for real estate page covers that side, and our guide on whether Google Ads are worth it for real estate agents does the commission math.
Facebook reaches the much larger group who will buy or sell within the next year: renters thinking about a first home, owners who suspect their house has gained value, and people who attended an open house. They decide over weeks or months, and the agent they have seen again and again is the one they remember when they are ready.
What a real estate agent should advertise on Facebook
Four offers carry most of the value, and each needs its own ad set so you can see what it costs.
- Seller leads. A home value offer or a free market analysis for your neighborhood. Sellers are the most valuable lead because a listing brings a buyer too, so a higher cost per lead is often worth paying.
- Buyer leads. A buyer guide, a pre-approval conversation or a search for a specific area or price band. Buyers are plentiful and less committed, so measure how many reach a showing.
- New listings and open houses. A short, local ad for each property, switched on when it lists and off when it goes under contract.
- Retargeting. A separate ad set for people who visited your site or a listing page, reminding them who you are. This is usually the cheapest traffic in the account.
How AdBot runs Facebook ads for a real estate agent
You give AdBot your website and a monthly budget. It reads your services, market and offers, drafts the ad copy and the campaign structure, and shows you the plan. Nothing spends until you approve it.
After launch, AdBot opens the account every day. It pauses ads that spend without sending people to your site, moves budget toward the ad sets that cost less per visit, tests new copy against the winners and keeps a retargeting audience warm. Every change appears in the change log with the reason, and each one can be undone.
AdBot drives visits to your site or your lead form. It does not call the lead, show the house or run your CRM, so keep your own process for answering fast. In real estate the agent who replies first often wins the client, and that part is yours.
How much should a real estate agent spend on Facebook ads?
Start with a budget you can sustain for at least a quarter, because Meta needs time to learn. Many agents begin between $500 and $1,500 a month, then raise it once they know which offer brings clients. Work backward from your commission and your close rate, not from the cost of a click.
AdBot Launch is $297 a month for one platform and up to about $10,000 of ad spend. Growth is $697 for up to about $50,000. Your ad spend is billed by Meta and capped by you. For the wider picture of channel costs, see our guide to how much Facebook ads cost.
Facebook ads vs a real estate marketing agency
A real estate marketing agency can be a good fit when you want a website, a brand, video and a person to talk to. The usual trade is a monthly retainer, often with a minimum term, and a monthly report instead of a daily look at the account. Always ask who owns the ad account and what happens to your data if you leave.
AdBot is for the agent who wants the account run every day without a retainer or a contract: a flat monthly fee, your own ad account, a spend cap you control and cancel anytime. If you are not sure where the money goes today, start with a Facebook ads audit. If you wonder whether to hire someone, our do I need a media buyer article lays it out. Other trades have their own pages, such as Facebook ads for dentists and Facebook ads for HVAC.
What AdBot does not do for real estate agents
AdBot runs Facebook and Instagram ads. It does not run search ads for new orders, does not call or message leads, and does not build your website or listing pages. It uses your site and photos as they are, so make sure your market, your offers and a lead form are on the page the ads send people to.
It also does not promise a number of leads. Results depend on your market, your offer and how fast you follow up. Note that housing ads on Meta fall under its special ad category rules, which limit targeting options, and AdBot builds inside them. See every plan on the AdBot pricing page, or compare tools in our Facebook ads management tool overview.
Dlaczego AdBot
Reklamy Meta zrobione za Ciebie, stała opłata
To nie generator kreacji ani silnik reguł, który musisz obsługiwać. To prawdziwy media buyer AI.
Od budowy do startu w 48h
Po aktywacji: research, kreacje, struktura i start na Facebooku i Instagramie, bez rozmowy wdrożeniowej.
Optymalizacja każdego dnia
Stawki, budżety, grupy odbiorców i kreacje dostrajane 24/7, żeby zbić Twój CPA i podnieść ROAS.
Bez prowizji od Twojego budżetu
Stała opłata miesięczna, nigdy procent od wydatków reklamowych. Twój budżet zostaje Twój.
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