Rozwiązania · AI Media Buying
AI Media Buying: An AI Media Buyer and Media Buying Agent for Google and Meta
AI media buying is software doing the job of a media buyer: structuring campaigns, writing ads, setting bids and budgets, and moving money toward what converts as results come in. The real split in this category is between AI that recommends changes and AI that actually makes them.
AdBot is the second kind, an AI media buying agent for Google Search, Performance Max, Shopping and Meta Advantage+. Give it a website URL and a monthly budget and it builds the campaigns in ad accounts your business owns, then reviews them every day for a flat $297 a month, never a percentage of spend.
AdBot has not opened for sale yet, so that is planned launch pricing and every button on this page joins the waitlist.
Ostatnia aktualizacja: wrzesień 2026
AdBot
kokpit kampanii · Interaktywny podgląd
Konto nie jest potrzebne. Zobacz na żywo, jak AdBot to buduje.
Sponsorowane · f
Meta · Facebook + Instagram
Google · Search + PMax
CPA
$
▼ %Budżet automatycznie przenoszony do zwycięzców
Oto plan, który AdBot uruchomiłby dla . Aktywny w 24-48h, potem optymalizowany każdego dnia.
Stała opłata. Nigdy nie bierzemy prowizji od Twojego budżetu reklamowego.
Google Ads i Meta Ads
Twoje konta, Twoje rozliczenia
Twardy limit budżetu, który ustawiasz Ty
Zero prowizji od budżetu reklamowego
Co dostajesz
Pełnoprawny media buyer, który pracuje dla Ciebie 24/7
Recommending a change and making it are different products
Most tools sold as an AI media buyer watch your account and suggest actions: pause this ad set, raise that budget, add these negatives. That is useful if someone on your team opens the dashboard every morning and clicks apply. If nobody does, the suggestions pile up and the account behaves exactly as it did before you paid for the software. Ask one question before any demo: who applies the change, and when.
Bidding is already automated. The inputs are not
Google Smart Bidding and Meta Advantage+ have set bids with machine learning for years, and every advertiser gets them free. They cannot decide how budget splits across campaigns and channels, whether the conversion they chase is worth anything, or when a creative has run so long it stopped working. That layer is where AI media buying earns its fee, and where a neglected account loses most of its money.
Cross-channel budget is the decision people skip
A human buyer running Google and Meta usually reviews each platform in its own tab, on its own day. Almost nobody sits down daily and asks whether the next $500 would buy more customers in Performance Max or in a Meta prospecting campaign. Software can ask that question every day without getting bored, and that is a bigger share of the value than any single bid adjustment.
Uczciwe porównanie
AI media buying options compared
A managed AI agent, an AI recommendation tool, a freelancer and an agency all get sold as the answer. They differ most on who actually applies the changes.
Przesuń, by zobaczyć wszystkie kolumny →
| AdBot | AI recommendation tools | Freelance media buyer | Media buying agency | |
|---|---|---|---|---|
| Who makes the daily changes | The AI, automatically | You approve, or switch on auto-apply | The freelancer | An account manager |
| Channels | Google Search, PMax, Shopping and Meta | Varies, often Meta first | Usually one or two specialties | Most, often priced per channel |
| Typical US cost per month | $297 flat | $99 to $349 per ad account | $2,000 to $8,000 retainer, or about 10% of spend | $1,500 to $10,000 retainer, or 10 to 20% of spend |
| Fee rises with your ad spend | No | Often tiered by spend or accounts | Yes, on a percentage | Usually |
| How often the account is reviewed | Every day | Daily scans, applied when approved | Weekly, or as hours allow | Weekly to monthly |
| Writes ads and creative | Yes | Some tools generate creative | Sometimes, often extra | Often billed separately |
| Ad account ownership | Yours | Yours | Check who created it | Check the contract |
| Time to first campaign | Same day | Minutes to connect, then your time | 1 to 3 weeks to hire | 2 to 6 weeks onboarding |
| Strategic judgment | You set goals in plain English | You supply it | Theirs, varies by person | Theirs |
| Best for | Teams with ad budget but no media buyer | Teams with an operator who wants speed | Brands that need creative judgment | Complex multi-brand or offline media |
AI tool prices are from the AdAmigo and Creatify pricing pages, checked September 2026 (AdAmigo: $99 per ad account for accounts under $2,000 monthly spend, $349 per ad account unlimited; Creatify Pro: $99 a month). Freelancer ranges are published 2026 rate guides. Agency ranges are typical published US rates. AdBot figures are our own pre-launch flat-fee pricing.
Czym się zajmuje
Wszystkim, od researchu po codzienną optymalizację
Ty ustawiasz cel i budżet. AdBot robi robotę media buyera i raportuje zwykłym językiem.
- An AI media buyer that applies changes every day instead of leaving recommendations in a dashboard
- Google Search, Performance Max, Shopping and Meta Advantage+ run against one budget, not two separate accounts
- A flat fee from $297 a month that never takes a percentage of your ad spend
- Campaigns and conversion history stay in ad accounts registered to your business
Dzień optymalizacji
Co 24h- 1 Wczytuje wczorajsze wydatki, kliknięcia, konwersje i koszt za wynik z obu platform.
- 2 Dodaje do wykluczeń hasła i miejsca docelowe, które wydały budżet bez konwersji.
- 3 Przenosi budżet, w ramach Twojego limitu, do grup reklam trafiających w docelowy koszt.
- 4 Podmienia kreację na kolejny wariant tam, gdzie reklama się wypaliła.
- 5 Zapisuje każdą zmianę w logu, żebyś mógł ją przeczytać i cofnąć.
AdBot nigdy nie wyda więcej niż ustawiony przez Ciebie limit dzienny.
What is AI media buying?
AI media buying is the use of artificial intelligence to plan, buy and optimize paid advertising: choosing campaign structure and audiences, writing ad copy, setting bids and budgets, and reallocating spend as performance data arrives. In performance marketing it usually means Google and Meta campaigns where software makes the recurring decisions a human media buyer would otherwise make by hand.
The phrase covers three layers that get blurred together. The first is the automation inside the ad platforms themselves, such as Smart Bidding and Advantage+. The second is a tool that monitors your accounts and recommends what to change. The third is an agent that makes those changes on its own, inside limits you set. Only the third reduces the hours someone in your company spends in the account.
In programmatic display the same words describe something else again: AI agents negotiating inventory with publishers and exchanges. AdBot does not buy programmatic display. This page is about paid search and paid social, the channels most US small and mid-sized advertisers actually spend on. For the role itself, see what a media buyer does, and for the pay-per-click framing of the same service, AI PPC management.
How can the use of AI increase media buying efficiency?
AI increases media buying efficiency by doing the recurring work continuously instead of in weekly batches: reading search terms, adding negatives, repacing budgets, rotating fatigued creative and checking that conversion tracking still fires. The gain is less about smarter bids and more about nothing waiting eight days for a person to notice it.
In a typical account, most media buying hours go to maintenance rather than strategy. These are the tasks where software reliably saves time and money:
- Search terms review and negative keywords, so budget stops leaking into irrelevant queries between weekly check-ins
- Budget reallocation across campaigns and between Google and Meta, moving spend toward the lowest cost per acquisition
- Bid target changes made in small steps that do not reset the Smart Bidding learning period
- Creative fatigue detection, catching ads whose click-through and conversion rates have decayed
- Pacing checks that spot a campaign running 40 percent under or over its monthly budget before the month ends
- Plain-language reporting on what changed and why, instead of a dashboard someone has to interpret
Is it safe to rely on AI for automated media buying?
It is safe to rely on AI for automated media buying when it works inside hard limits: capped daily and monthly budgets, a clearly defined conversion goal, human review of new ad claims, and a readable log of every change. It is not safe when conversion tracking is broken, because the AI will optimize confidently toward the wrong signal.
The guardrails worth insisting on are practical. Spend should never exceed the budget you set, whatever the algorithm thinks it has found. Ad copy that makes claims about pricing, results or regulated topics should be read by a person. And the ad accounts should be registered to your business, so switching the AI off leaves you with every campaign and all of the conversion history.
Check measurement before you automate anything. If form submissions double count or purchases do not pass revenue, fix that first. Our Google Ads audit page lists what to verify, and the same checks apply on Meta.
AI media buyer vs human media buyer: what each one costs
An in-house media buyer in the US averages about $60,000 a year in salary according to PayScale data updated in July 2026, with the middle 80 percent between $45,000 and $81,000, before payroll taxes and benefits. Experienced freelance media buyers typically bill $60 to $110 an hour or $2,000 to $8,000 a month on retainer. AI media buying tools start around $99 a month per ad account.
Price is not the whole comparison. A good human buyer brings judgment about the offer, the creative angle and the market that no tool has. What software brings is coverage: it does not take vacations, it does not skip the search terms report in a busy week, and it looks at every account daily. For accounts where the work is mostly maintenance, paying a salary for coverage is the expensive way to get it.
We break the freelancer route down in freelance media buyer rates, cover agencies in media buying agency pricing, and do I need a media buyer helps you decide whether you need one at all.
What is the best AI for media buying?
The best AI for media buying depends on whether you have someone to operate it. Teams with an experienced buyer get the most from recommendation tools that speed up their work. Teams without one need an agent that applies changes itself, across the channels they actually use, with a fee that does not grow with ad spend.
A few reference points from vendor pricing pages, checked in September 2026. For the wider field, including creative generators and PPC optimizers, see our roundup of AI ad tools.
- AdAmigo positions itself as an AI media buyer for Meta and Google. It costs $99 a month per ad account for accounts spending under $2,000 a month and $349 per ad account on its unlimited plan, and it can either wait for approval or auto-apply changes overnight.
- Creatify includes an AI performance agent on its $99 a month Pro plan, covering Meta, TikTok and AppLovin, alongside its video ad creation tools.
- Madgicx and Birch (formerly Revealbot) are Meta-focused platforms built for operators who want automation rules and AI insights. We compare the two in Madgicx vs Revealbot.
- AdBot is a managed AI media buying agent for Google Search, Performance Max, Shopping and Meta Advantage+, from a flat $297 a month, pre-launch.
Who AI media buying is right for
The fit is strongest where there is real money in ads and nobody whose full-time job is running them. That describes a large share of US businesses spending $2,000 to $50,000 a month on Google and Meta.
- Ecommerce and DTC brands splitting budget between Shopping, Performance Max and Meta, where the right split changes week to week
- Local service businesses buying leads, where a few wasted clicks a day are a real share of the budget
- B2B and SaaS teams with one marketer covering paid media alongside everything else
- Brands whose media buyer just left and who need campaigns kept running while they decide whether to rehire
- Agencies adding delivery capacity without another junior buyer, covered on AI ads for agencies
How AdBot works as an AI media buying agent
You give AdBot a website URL and a monthly budget. It researches your market and competitors, writes ad copy and creative, and builds campaign structure across Google Search, Performance Max and Shopping plus Meta Advantage+, inside ad accounts registered to your business.
After launch it reviews the account every day: search terms and negatives, budget pacing, reallocation between campaigns and channels, bid targets moved in steps, and creative tests. You steer it in plain English and get plain-language reporting on what changed. The full sequence is on how it works, with channel detail on automated Google Ads and automated Facebook ads.
The fee is a flat $297 a month whether you spend $1,000 or $100,000, the arrangement described on fixed fee PPC management. AdBot has not launched for purchase yet, so that is planned pricing and signing up joins the waitlist.
Dlaczego AdBot
Zrobione za Ciebie, oba kanały, stała opłata
To nie generator kreacji ani silnik reguł, który musisz obsługiwać. To prawdziwy media buyer AI.
Od budowy do startu w 48h
Po aktywacji: research, kreacje, struktura i start w Google oraz Meta, bez rozmowy wdrożeniowej.
Optymalizacja każdego dnia
Stawki, budżety, grupy odbiorców i kreacje dostrajane 24/7, żeby zbić Twój CPA i podnieść ROAS.
Bez prowizji od Twojego budżetu
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