Rozwiązania · Google Ads dla dekarzy
Google Ads for roofers, from storm demand and costs to signed jobs
Roofing is expensive to advertise in and worth every dollar when the account is run right, because one signed replacement can be worth $10,000 or more. A homeowner with a ceiling stain or a post-storm leak searches roof repair near me and books an inspection that day. Roofing clicks average about $10.25 and range from $15 to $65, with storm-restoration terms in hail markets topping $54 a click. Non-branded cost per lead runs near $124, with repair leads $40 to $90 and replacement leads $80 to $250.
Google Ads campaigns are not available for new orders right now, so AdBot does not build or run this account for you. If you run search yourself or with a specialist, surge into storm-restoration searches after a hail or wind event where demand and intent spike, and block the DIY, supply, and job-seeker queries that drain a roofing budget. What AdBot runs today is Meta (Facebook and Instagram) ads for local awareness: it reads your site, writes the ads, you approve them before launch, and spend stays inside hard daily and monthly caps. Flat monthly fee, no percentage of your ad spend.
Co możesz zamówić teraz: Nowe plany prowadzą reklamy Meta na Facebooku i Instagramie. Kampanie Google Ads są obecnie niedostępne dla nowych zamówień, a kampanii na TikToku nie można zamówić.
Kokpit kampanii
OptymalizujęKonto nie jest potrzebne. Interaktywny podgląd tego, jak AdBot buduje i optymalizuje kampanię.
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Facebook + Instagram
CPA
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Budżet automatycznie przenoszony do zwycięzców
Oto plan, który AdBot uruchomiłby dla . Aktywny w 24-48h, potem optymalizowany każdego dnia.
Stała opłata. Nigdy nie bierzemy prowizji od Twojego budżetu reklamowego.
Meta Ads na Facebooku i Instagramie
Twoje konta, Twoje rozliczenia
Twardy limit budżetu, który ustawiasz Ty
Zero prowizji od budżetu reklamowego
Co dostajesz
Pełnoprawny media buyer, który pracuje dla Ciebie 24/7
Storm demand, captured fast
After a hail or wind event, roof searches spike for days. Surge budget into storm-restoration and emergency-leak terms the moment demand jumps, so you book the inspections before the out-of-town chasers flood your market.
Repair leads and replacement jobs
A $400 repair and a $15,000 replacement are different buyers. Separating repair, replacement, and inspection intent lets you bid hard on the high-ticket jobs and still capture cheaper repair leads that turn into referrals.
No budget wasted on the wrong searches
Roofing clicks are costly, so waste stings. Continuous negative-keyword cleanup blocks DIY, roofing-supply, salary, and material-price searches before they burn a budget meant for homeowners ready to hire.
Uczciwe porównanie
AdBot vs a marketing agency vs doing it yourself
How the common ways a US roofing company gets leads from paid ads compare.
Przesuń, by zobaczyć wszystkie kolumny →
| AdBot | Marketing agency | In-house / DIY | |
|---|---|---|---|
| Pricing model | Flat monthly fee | Retainer plus % of spend | Your team's time |
| You own the account | Yes | Sometimes | Yes |
| Optimization frequency | Daily, automated (Meta ads) | Weekly or monthly | When you find time |
| Google Ads campaigns | Not available for new orders right now | Varies by agency | You build and run them |
| Cost scales with spend | No, fee is flat | Yes, % of spend | No |
| Channels | Meta (Facebook, Instagram) for new orders | Varies | Whatever you learn |
Roofing leads are expensive, $40 to $250 depending on the job, so the win is not a cheaper click but making sure every high-value replacement and storm search is covered and no budget leaks to DIY or supply queries. Daily optimization and fast storm response do that; a monthly check-in does not.
Czym się zajmuje
Wszystkim, od researchu po codzienną optymalizację
Ty ustawiasz cel i budżet. AdBot robi robotę media buyera i raportuje zwykłym językiem.
- Meta (Facebook and Instagram) ads for your roofing company, written from your site
- Every ad approved by you before it goes live
- Hard daily and monthly caps on spend
- Flat monthly fee, not a percentage of spend
Dzień optymalizacji
Co 24h- 1 Wczytuje wczorajsze wydatki, kliknięcia, konwersje i koszt za wynik z Twojego konta reklamowego Meta.
- 2 Wstrzymuje reklamy, które wydały budżet i nie przyprowadziły nikogo na Twoją stronę.
- 3 Przenosi budżet, w ramach Twojego limitu, do zestawów reklam trafiających w docelowy koszt.
- 4 W zestawie reklam przesuwa budżet do reklamy z lepszym kosztem wyniku.
- 5 Zapisuje każdą zmianę w logu, żebyś mógł ją przeczytać i cofnąć.
AdBot nigdy nie wyda więcej niż ustawiony przez Ciebie limit dzienny.
Are Google Ads worth it for roofers?
Yes, Google Ads are worth it for roofing companies that respond fast and can close inspections, because the job values are high enough to absorb expensive clicks. A homeowner searching roof leak repair or roof replacement cost is ready to act, and a single signed replacement worth $10,000 or more pays back many clicks over. Our guide on how much roofing companies spend on Google Ads breaks the numbers down by roof type and market.
The catch is that roofing is one of the pricier trades to advertise in, so a sloppy account bleeds money quickly. The companies that win keep tight local targeting, respond to leads within minutes, and separate cheap repair searches from high-ticket replacement and storm campaigns. If your sales follow-up is slow, fix that first, because a $124 lead that never gets a callback is pure loss.
How much do Google Ads cost for roofers?
Roofing clicks average around $10.25 and range from $15 to $65, with top metros like Dallas, Houston, and Los Angeles pushing roof-replacement clicks to $35 to $50 and storm-restoration terms topping $54 in hail markets. It is one of the most expensive home-services verticals to advertise in.
Non-branded cost per lead runs near $124, with the median around $125, the 25th percentile at $80, and the 75th at $256. Repair leads land $40 to $90, replacement leads $80 to $250, and storm leads $30 to $70. Judge the spend by cost per signed job and job value, not cost per click, and size your monthly budget with the advertising budget calculator.
What should a roofing company advertise on Google Ads?
Lead with the searches that book inspections: roof repair, roof leak, roof replacement, and storm or hail damage terms. Separate repair from replacement so you can bid hard on high-ticket jobs while still catching cheaper repair leads that build referrals, and stand up dedicated storm campaigns you can switch on the moment a hail event hits your area.
Tighten targeting to a realistic service radius and use call and location extensions. Run Local Services Ads alongside Search where available for pay-per-lead calls with a Google Guaranteed badge. Then shift budget toward the campaigns booking real jobs. Our automated Google Ads management page covers account structure in more depth.
Does AdBot run Meta ads for roofers?
Yes. Meta (Facebook and Instagram) is what AdBot runs for new orders, on the same flat fee, and it suits roofing for financing offers and storm-season awareness. AdBot writes the ads from your site, you approve them before launch, and every day it pauses ads that spend without clicks and shifts budget between ad sets. Search captures people with a leak right now; social keeps you top of mind for the planned replacement and after a storm rolls through.
Google Ads campaigns are not available for new orders right now. For how the Meta side works, see our automated Facebook ads page. AdBot does not run LinkedIn, Microsoft, or Amazon ads, so if those are core to your plan, keep that in mind.
Dlaczego AdBot
Reklamy Meta zrobione za Ciebie, stała opłata
To nie generator kreacji ani silnik reguł, który musisz obsługiwać. To prawdziwy media buyer AI.
Od budowy do startu w 48h
Po aktywacji: research, kreacje, struktura i start na Facebooku i Instagramie, bez rozmowy wdrożeniowej.
Optymalizacja każdego dnia
Stawki, budżety, grupy odbiorców i kreacje dostrajane 24/7, żeby zbić Twój CPA i podnieść ROAS.
Bez prowizji od Twojego budżetu
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