Rozwiązania · Google Ads for Law Firms
Google Ads for law firms, managed on autopilot
Legal is the most expensive corner of Google Ads. Keywords like car accident attorney and personal injury lawyer can run $100 or more per click in competitive markets, so a wasted click hurts a law firm more than almost any other advertiser. The firms that win are not the ones with the biggest budget; they are the ones whose budget is managed tightly enough that spend turns into signed cases instead of tire-kickers.
AdBot is an AI media buyer that runs your Google Ads the way a disciplined agency would, as software. Give it your practice areas, your service area, and a budget, and it builds the campaigns, writes and tests the ads, adds negative keywords to block the junk, and shifts spend toward the keywords that book consultations, every day. Flat monthly fee, no percentage of your ad spend.
Ostatnia aktualizacja: lipiec 2026
AdBot
kokpit kampanii
Konto nie jest potrzebne. Zobacz na żywo, jak AdBot to buduje.
Sponsorowane · f
Meta · Facebook + Instagram
Google · Search + PMax
CPA
$
▼ %Budżet automatycznie przenoszony do zwycięzców
Oto plan, który AdBot uruchomiłby dla . Aktywny w 24-48h, potem optymalizowany każdego dnia.
Stała opłata. Nigdy nie bierzemy prowizji od Twojego budżetu reklamowego.
$24M+ zoptymalizowanego budżetu reklamowego
CPA ↓ 38% średnio
Start w 24-48h
Partner Meta i Google
Co dostajesz
Pełnoprawny media buyer, który pracuje dla Ciebie 24/7
Every click defended
Legal keywords are too costly to waste. AdBot runs continuous negative-keyword and search-term cleanup so your budget goes to people looking to hire, not to job seekers or DIY researchers.
Built around your cases
It optimizes toward the actions that matter, form fills and calls that become consultations, and shifts spend toward the practice areas and keywords that actually sign clients.
Flat fee, not a cut of spend
Most legal PPC agencies bill 15 to 20 percent of your ad spend. AdBot charges a flat monthly fee, so scaling your budget does not scale your management bill.
Uczciwe porównanie
AdBot vs a legal PPC agency vs doing it yourself
How the three common ways a US law firm runs Google Ads actually compare.
| AdBot | Legal PPC agency | In-house / DIY | |
|---|---|---|---|
| Pricing model | Flat monthly fee | 15 to 20% of ad spend, often + retainer | Your time |
| Optimization frequency | Daily, automated | Weekly or monthly reviews | When you find time |
| Negative keyword hygiene | Continuous | Periodic | Rare |
| Ad copy testing | Always-on | Occasional | Seldom |
| Cost scales with spend | No, fee is flat | Yes, you pay more as you scale | No |
| Setup time | Minutes | Weeks of onboarding | Days to learn |
| Channels | Google, Meta, TikTok | Varies | Whatever you learn |
Percentage-of-spend pricing punishes you for scaling: the more you spend, the more the agency earns whether or not results improve. A flat fee keeps incentives aligned.
Czym się zajmuje
Wszystkim, od researchu po codzienną optymalizację
Ty ustawiasz cel i budżet. AdBot robi robotę media buyera i raportuje zwykłym językiem.
- Continuous negative-keyword and search-term cleanup
- Optimized toward calls and consultations, not clicks
- Flat monthly fee, not a percentage of spend
- Google, Meta, and TikTok from one place
Wynik po 14 dniach
OptymalizujeKoszt pozyskania klienta
$25
▼ 38%Zwrot z wydatków reklamowych
3.6x
▲ 31%Budżet przeniesiony do zwycięzców
Poglądowo. Wyniki zależą od oferty i budżetu.
How much should a law firm spend on Google Ads?
Most US law firms spend between $3,000 and $10,000 a month on Google Ads, and competitive personal injury firms in major metros spend far more. The right number comes from your case value and target cost per case, not a fixed figure. A firm where one signed case is worth $10,000 can profitably pay much more per lead than one handling $800 matters.
Set the budget by working backward. If a signed case is worth $6,000, you close one in eight qualified leads, and you want ten cases a month, you need about eighty leads; at a $120 cost per lead that is roughly $9,600 in spend. The full breakdown by practice area is in our guide on how much a law firm should spend on Google Ads, and you can size it with the advertising budget calculator.
Why are Google Ads so expensive for lawyers?
Google Ads are expensive for lawyers because the lifetime value of a single case is high and many firms bid for the same searches at once. When one personal injury case can be worth tens of thousands of dollars, firms will pay $50, $100, or more for a click, and that competition sets the market price for everyone in the area.
That economics cuts both ways. High click costs mean a sloppy account bleeds money fast, but it also means one well-run campaign that signs even a few extra cases a month pays for itself many times over. The advantage goes to the firm that wastes the least, which is exactly what daily optimization and tight negative-keyword lists deliver.
What is a good cost per lead for a law firm?
A good cost per lead for a law firm usually falls between $50 and $300, depending on practice area and market. Personal injury and mass tort leads sit at the high end because a case is worth so much; family law, estate planning, and immigration tend to be lower. What matters is not the cost per lead in isolation but the cost per signed case after your intake filters the leads.
Track the number that pays your bills: cost per signed case, which is your ad spend divided by the cases you actually retain. A $200 cost per lead looks steep until you learn one in five becomes a $7,000 case, making your cost per case $1,000. Pair strong ads with fast intake so expensive clicks are not lost to slow follow-up. For the benchmark math, see what a good cost per acquisition is.
Does AdBot run Meta and local campaigns too?
Yes. Beyond Google Search, AdBot builds and manages campaigns on Meta and TikTok from the same flat fee, which helps firms in practice areas where awareness and retargeting matter, such as mass tort, estate planning, and consumer protection. It focuses on the channels that fit how your clients actually search and decide.
For firms that also want a hand on other Google formats and broader account structure, the same engine powers our automated Google Ads management and Google Ads management pages. AdBot does not manage LinkedIn, Microsoft, or Amazon ads, so if those are core to your plan, keep that in mind.
Dlaczego AdBot
Zrobione za Ciebie, oba kanały, stała opłata
To nie generator kreacji ani silnik reguł, który musisz obsługiwać. To prawdziwy media buyer AI.
Od budowy do startu w 48h
Research, kreacje, struktura i start w Google oraz Meta, bez rozmowy wdrożeniowej.
Optymalizacja każdego dnia
Stawki, budżety, grupy odbiorców i kreacje dostrajane 24/7, żeby zbić Twój CPA i podnieść ROAS.
Bez prowizji od Twojego budżetu
Stała opłata miesięczna, nigdy procent od wydatków reklamowych. Twój budżet zostaje Twój.
Dobre pytania
Pytania o google ads for law firms
Zobacz więcej
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Dowiedz się więcejUstaw swoje reklamy na autopilocie
Daj AdBotowi swój adres URL i budżet, a Twój media buyer AI zbuduje, uruchomi i zoptymalizuje reklamy Google i Meta.
Anuluj w każdej chwili · Bez prowizji od Twojego budżetu