Google Ads Management Services and What an Agency Really Costs

Yes, and do it before you sign anywhere else. A review separates a management problem from a measurement problem, and those look identical from the outside. If the primary conversion action has been counting page views instead of sales, every manager who ever touched that account was optimizing toward the wrong signal, and hiring a new one changes nothing. Accounts that have never been properly reviewed commonly waste 20% to 40% of their budget.

It is also worth deciding at that point whether you are replacing the manager or the method. Switching from one agency to another repeats the same monthly cadence at a similar price, whereas moving the recurring execution to PPC management software changes how often the account is worked at all, and for a Google-only account the Google Ads management software comparison shows which tools act on their own and which only recommend. Hiring an independent Google Ads consultant is the middle path, and the comparison of a consultant against an agency covers which suits which account size. The audit findings usually make clear which of the two problems you actually have.

The audit also gives you leverage in the conversation. Walking into a renewal call knowing exactly which search terms burned money last quarter, which campaigns are capped while performing, and whether Performance Max has been absorbing your branded search changes what gets discussed. Our Google Ads audit page covers what a full review checks, what agencies charge for one, and how to run it yourself.

One thing worth separating out is the build itself. Ongoing management assumes there is a structured account to manage, and plenty of businesses arrive with an account that was launched in twenty minutes through Google's guided flow. If that is you, start with Google Ads account setup, which covers structure, keyword research, negatives and conversion tracking before any optimization is possible.