Madgicx vs Revealbot Pricing and Which to Buy in 2026

Buy Revealbot, now called Birch, if you want rule-based automation across Meta, Google and TikTok with a price you can read before you sign up: $49 a month on Essential, $99 on Pro, 14-day free trial. Buy Madgicx if your spend is concentrated on Meta and you want AI recommendations and creative analysis rather than rules you write yourself. Madgicx runs $45 to $329 a month by ad spend band up to $30,000, and quotes above that inside the app.

Price transparency is where the two differ most, so it goes first. In September 2026 the Madgicx pricing page asks you to pick a monthly ad spend band and shows one price at a time for spend up to $30,000; above that, the price is only visible inside the app after you sign up. Birch lists its numbers on the page. If your spend is over $30,000 and you are building a budget before you can trial software, Birch is the easier internal conversation.

Madgicx vs Revealbot pricing, side by side

Checked against madgicx.com and bir.ch in September 2026. Note that revealbot.com now permanently redirects to bir.ch, so if you are comparing an old review against a current quote, you may be reading about a product that has since been rebranded and re-priced.

Both vendors price by how much you spend on ads, which is the industry norm for this category and worth planning around. A tool that costs $99 a month at $10,000 of spend is not a tool that costs $99 a month at $60,000 of spend. Ask for the full tier table before you commit to an annual plan, because the annual discount is only a saving if you are still in the same band in month eleven.

How much does Madgicx cost?

Madgicx sells a single plan, Pro Complete with AI, priced by your monthly ad spend band: $45 a month under $1,000, $99 from $1,000 to $2,500, $119 to $5,000, $129 to $10,000, $229 to $20,000 and $329 to $30,000, on monthly billing. Above $30,000 you see your price inside the app. The full table with quarterly and annual rates is in our Madgicx pricing breakdown. There is a 7-day free trial with no commitment, and a Tracking Pro add-on at $49 a month for advanced attribution on a connected account.

Third-party review sites quote various Madgicx figures, from $45 to $450 a month, and most of them are one band of the table presented as the price. Pick your real spend band, not your target, before comparing it against Birch's published numbers.

How much does Revealbot, now Birch, cost?

Birch publishes three tiers. Essential is $49 a month and Pro, marked as the most popular option, is $99 a month, both quoted against an ad spend limit with overage charges if you exceed it on monthly billing. Enterprise is custom priced with no spend limits and no overages. Those are the entry tiers for up to $10,000 of spend; Pro climbs to $1,799 a month at $500,000 and Essential to $499 at $150,000. Birch badges annual billing as 20 percent off, but the annual totals work out to roughly 8 percent off, and annual plans carry no overage charges. The free trial runs 14 days.

Birch also sells a separate product called Hub, an event gateway priced by volume: free up to 10,000 events a month, $10 at 500,000, $49 at 5 million, and up to $499 at 150 million. It is a different job from campaign automation and it is not included in the plans above, so do not budget for it by accident.

Rules you write versus recommendations you approve

The genuine product difference sits here, not in the pricing. Birch is a rule engine. You define the conditions, such as pause any ad set whose cost per result passes $40 over a three-day window, or raise budget 20 percent when ROAS holds above 2.5, and it executes them reliably across your accounts. It also does bulk ad creation and pushes alerts into Slack. The quality of the output is the quality of the rules you wrote.

Madgicx positions itself the other way round: an AI layer that reads the account and surfaces what it thinks you should change, with automation tactics you can switch on, plus creative and audience analysis aimed mainly at Meta. You are approving judgments rather than encoding them.

Neither approach removes the person. Birch needs someone with enough paid social experience to know which thresholds are correct for your margin, and those thresholds go stale as your cost per click and conversion rate move. Madgicx needs someone to read recommendations and decide which ones to accept, which is a smaller job but still a recurring one. If nobody on your team logs into the ad platforms most weeks, both tools will sit unused and still bill you.

Which platforms does each one cover?

Birch is the broader of the two, automating across Meta, Google, TikTok and Snapchat, which is why agencies running mixed budgets tend to land there. Madgicx is strongest on Meta, and that focus is deliberate rather than a gap: its creative analysis and audience work are built around how Meta's auction and Advantage+ behave.

The practical rule is unexciting but reliable. If more than about 70 percent of your budget is Meta, Madgicx's depth is worth more to you than Birch's breadth. If your spend is genuinely split across three platforms, running two separate tools to cover it defeats the point, and Birch's coverage wins.

The creative bottleneck neither tool solves

Automated scaling rules assume you have something to scale into. In practice the constraint on most Meta accounts is not that budget moved too slowly, it is that the same four creatives have been running for nine weeks and frequency is climbing. A rule that shifts spend toward the best performer cannot help when every option is tired.

That is a production problem rather than an automation problem, and it is usually solved somewhere else: either a designer on retainer, or a tool that turns a product page into ready-to-run UGC video variants you can feed into testing each week. Budget for creative volume before you budget for a rules engine, because the engine multiplies whatever you give it, including nothing.

Is Maino AI or Revealbot better on pricing?

Revealbot, now Birch, is far cheaper and easier to price: $49 to $1,799 a month on published, spend-based tiers with a 14-day trial. Maino AI publishes no price at all. Its site offers only a demo request, Capterra and GetApp list it from $1,000 per user per month, and its Clutch profile shows a $10,000 minimum project. The two are different purchases. Birch is self-serve rules software for Meta, Google, Snapchat and TikTok that you run yourself, while Maino sells AI optimization across Meta, Google and TikTok with a strategy team attached, which suits brands spending well into six figures a month.

If you are under that level and simply want the account worked every day, the full Birch pricing table shows where each spend tier lands, and AdBot runs Meta ads for a flat $297 a month without a percentage of spend.

Who should buy which

Where both tools stop being the answer

Both products are built for an advertiser who already exists on your team. They assume somebody sets the strategy, writes the copy, decides the structure and reads the numbers, and they make that person faster. That is a real and valuable thing to sell. It is also the wrong purchase if the honest position is that no such person works at your company.

If that is your situation, the comparison you actually want is not tool against tool but tool against done-for-you. We publish that comparison in full on our Madgicx alternative and Revealbot alternative pages, and a broader survey of the category on best AI ad tools.

The cost comparison is less lopsided than people expect once the operator's time is priced in. A $99 a month tool that needs four hours a week of a competent media buyer is not a $99 a month solution. AdBot is an AI media buyer that does the work rather than recommending it, on fixed fee PPC management from $297 a month that never takes a percentage of ad spend, for Meta ads on Facebook and Instagram. Google Ads campaigns are not available for new orders right now.

Common questions

Is Revealbot the same as Birch? Yes. Revealbot rebranded to Birch, and revealbot.com now permanently redirects to bir.ch. Older reviews written under the Revealbot name describe the same product line, but pricing and plan names have changed since, so verify any figure you find against the current site before you use it in a budget.

Which is cheaper, Madgicx or Revealbot? Birch is cheaper to evaluate, because you can see $49 and $99 before signing up, and cheaper at the entry level than most competitors in the category. Under $10,000 in monthly spend Birch Essential at $49 undercuts every Madgicx band except the $45 one below $1,000, while Birch Pro at $99 is at or below Madgicx's $99 to $129 range. Above $10,000 Madgicx moves to $229 and $329, while Birch Pro moves to $249 at up to $30,000 (see the full Birch pricing tiers).

Do Madgicx or Birch manage Google Ads? Birch automates Google alongside Meta, TikTok and Snapchat. Madgicx is built primarily around Meta. If Google Search and Performance Max are the larger half of your budget, neither is a complete answer on its own.

Can these tools replace a media buyer? No, and neither vendor claims they do. They shorten the work of a person who knows what they are doing. Replacing the person is a different category of product, and a different purchase decision.