Google Ads for home services contractors, run for you

Google Ads for home services typically run $5 to $30 per click and $40 to $150 per lead, varying by trade and market. Emergency and high-value trades like HVAC and water restoration sit at the higher end; routine handyman and smaller repair keywords are cheaper. Monthly budgets commonly start at $1,500 to $5,000 for a single-market contractor and scale from there.

What makes the math work is job value. A $120 lead is expensive next to an $80 service call but cheap next to a $12,000 HVAC install. Size your budget against the jobs you actually want with the advertising budget calculator, and check the return with the ROAS calculator.

Local Services Ads (LSAs) are Google's pay-per-lead format that puts Google Guaranteed contractors at the very top of search results, above the regular text ads. You pay per lead rather than per click, and the Google Guaranteed badge builds trust with homeowners. For many trades LSAs and Search ads work best together, LSAs for the top-of-page trust spot and Search for coverage and control.

AdBot focuses on building and optimizing your Search and shopping-style campaigns and pairs them with the rest of your Google presence. It aims spend at the searches most likely to become booked jobs, and layers in automated Google Ads management so the whole account is worked daily rather than set and forgotten.

You stop wasting money by blocking the searches that never become jobs, tightening location targeting to your real service area, and tracking calls so you optimize toward booked work instead of raw clicks. The biggest leaks are broad match without negatives, ads showing outside your service radius, and no call tracking, so you cannot tell which keywords actually ring the phone.

This is exactly the maintenance most contractors do not have time for, which is why accounts drift. AdBot runs that cleanup continuously: adding negatives, pruning weak search terms, and reallocating budget toward the trades and jobs that convert. Firms comparing this against hiring an agency can weigh both on our AI PPC software page.