Solutions · Google Ads for Solar Companies

Google Ads for solar companies and what an install lead costs

Solar is one of the most expensive corners of search, and for good reason: a single install is worth thousands, so installers, brokers, and finance companies all bid hard for the same clicks. Solar clicks commonly run $10 to $50, blended cost per lead lands near $104, and non-branded search leads often cost $120 to $149. Buy from an aggregator instead and you share the same homeowner with three competitors, then watch a 3 percent close rate turn a cheap lead into an expensive sold install.

AdBot runs Meta ads (Facebook and Instagram) for solar companies for a flat monthly fee, with no percentage of your ad spend. It reads your website and writes the ads, and once you approve them it launches Advantage+ campaigns in your own Meta ad account under a hard daily and monthly cap. Google Ads campaigns are not available for new orders right now. So the rest of this page covers how Google Ads work for solar companies: what they cost, how Local Services Ads compare, and how to judge the spend.

What you can order now: New plans run Meta ads on Facebook and Instagram. Google Ads campaigns are not available for new orders right now, and TikTok campaigns are not available to order.

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No account needed. An interactive preview of how AdBot builds and optimizes a campaign.

A full media buyer, working for you 24/7

Exclusive leads, not shared

Aggregator homeowners get sold to three or four installers at once, so they close at a fraction of the rate. AdBot runs Meta ads in your own ad account, so the leads from your ads are yours alone.

Waste cut every day

Every day AdBot turns off Facebook and Instagram ads that spend without getting clicks and moves budget between ad sets, inside a hard daily and monthly cap you set.

Ads you approve first

AdBot reads your website and writes the ads, published as your own Facebook page. You approve every ad before it runs. Google Ads campaigns are not available for new orders right now.

Honest comparison

AdBot vs a lead aggregator vs doing it yourself

How the common ways a US solar company gets leads compare. AdBot takes new orders for Meta ads only.

Swipe to see all columns →

	AdBot	Solar lead aggregator	In-house / DIY
Lead exclusivity	Exclusive to you	Shared with 3 to 4 installers	Exclusive
You own the account	Yes	No	Yes
Pricing model	Flat monthly fee	Per lead, often shared	Your time
Typical close rate	Exclusive leads, not resold	Aggregator, often ~3%	Owned search
Optimization frequency	Daily, automated, on Meta	Set by the platform	When you find time
Negative keyword hygiene	Not offered, Google Ads not available for new orders	Not your control	Rare
Channels	Meta (Facebook, Instagram) for new orders; Google Ads not available for new orders right now	Portal only	Whatever you learn

Aggregators resell the same homeowner to several installers, so an $80 lead that closes at 3 percent can cost over $1,100 per sold install. Running ads in your own account keeps the leads exclusive and closing far better.

What it handles

Everything, from research to daily optimization

You set the goal and the budget. AdBot does the work a media buyer would, and reports back in plain language.

Facebook and Instagram ads written from your website
You approve every ad before launch
Daily cleanup of ads that spend without clicks
Flat monthly fee, not a percentage of spend

A day of optimization

Every 24h

1 Reads yesterday's spend, clicks, conversions and cost per result from your Meta ad account.
2 Pauses the ads that spent without bringing anyone to your site.
3 Shifts budget, within your cap, toward the ad sets hitting your target cost.
4 Moves budget inside an ad set to the ad with the better cost per result.
5 Logs every change so you can read it and reverse it.

AdBot never spends past the daily cap you set.

Are Google Ads worth it for solar companies?

Yes, Google Ads are worth it for solar companies that can book and close consultations, because one install is worth thousands and easily covers a high cost per lead. Search leads carry real buying intent, and unlike shared aggregator leads they are exclusively yours rather than sold to several installers at once. Our guide on how much solar companies spend on Google Ads breaks the numbers down by install type and market.

The catch is that solar is expensive and heavily searched by non-buyers. Installers who win narrow their targeting to their service area, block renters and researchers, and follow up within minutes. If your sales process is slow or your service area is loosely defined, fix that first; the clicks are only worth what your consultation booking and follow-up convert.

How much do Google Ads cost for solar companies?

Solar Google Ads clicks commonly run $10 to $50 depending on intent and geography, with high-intent local install terms at the top of that range. Blended cost per lead sits near $104, non-branded search leads often cost $120 to $149, and Local Services Ads average around $53 per lead but bill per lead rather than per click.

Those numbers are justified by deal size. An $120 lead looks steep until you count a signed install worth several thousand dollars in margin. Judge the spend by cost per booked consultation and cost per sold install, not cost per click, and size the monthly budget against your close rate and ticket with the advertising budget calculator.

Google Ads vs Local Services Ads for solar?

Both work, and many solar companies run them together. Local Services Ads (LSAs) sit at the very top of the page, bill per lead at around $53, and carry a Google Guaranteed badge, but they offer less control over which searches you show for. Standard Google Search ads cost more per lead but let you target exact keywords, write your own copy, and build remarketing.

The practical answer is to run LSAs for cheap top-of-page phone leads and Search ads for the high-intent keywords and landing-page traffic you want to control, and to review both together so they feed each other instead of competing. For more on running Google Ads accounts, see our automated Google Ads management page.

Which ads can a solar company order from AdBot?

Google Ads campaigns are not available for new orders right now. AdBot takes new orders for Meta ads on Facebook and Instagram, for a flat monthly fee, which suits solar for local awareness, before-and-after and savings content, and retargeting homeowners who visited but did not book. Search captures people already looking; social builds demand and stays in front of the ones still deciding.

Our automated Facebook ads page shows how AdBot runs those campaigns, and if you run Google Ads yourself or with an agency, the guidance above still applies. AdBot does not run LinkedIn, Microsoft, or Amazon ads, so if those are core to your plan, keep that in mind.

Why AdBot

Done-for-you Meta ads, flat fee

Not a creative generator, not a rule engine you have to operate. A real AI media buyer.

Build to launch in 48h

Once activated, research, creative, structure, and launch on Facebook and Instagram, with no onboarding call.

Optimized every day

Bids, budgets, audiences, and creative tuned 24/7 to drive your CPA down and ROAS up.

No cut of your spend

A flat monthly fee, never a percentage of ad spend. Your budget stays yours.

Good questions

Questions about google ads for solar companies

Yes, for installers who can book and close consultations Google Ads are worth it, because one install is worth thousands and covers a high cost per lead. Search leads are exclusively yours, unlike shared aggregator leads that close near 3 percent. Success depends on tight local targeting and fast follow-up.

Solar clicks commonly run $10 to $50 depending on intent and geography. Blended cost per lead is near $104, non-branded search leads often cost $120 to $149, and Local Services Ads average around $53 per lead. Judge spend by cost per sold install, not cost per click.

Use both. Local Services Ads bill per lead at about $53 and sit at the top of the page with a Google Guaranteed badge but offer less control. Standard Search ads cost more but let you target exact keywords, control copy, and remarket. Together they cover cheap phone leads and high-intent search.

Most solar companies budget $1,000 to $5,000 a month, and competitive metros or commercial solar run higher. Set the figure from your close rate and install value rather than a flat number, aim for enough leads for Google to optimize, and scale as cost per sold install holds.

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