Solutions · Google Ads for Solar Companies

Google Ads for solar companies, run on autopilot

Solar is one of the most expensive corners of search, and for good reason: a single install is worth thousands, so installers, brokers, and finance companies all bid hard for the same clicks. Solar clicks commonly run $10 to $50, blended cost per lead lands near $104, and non-branded search leads often cost $120 to $149. Buy from an aggregator instead and you share the same homeowner with three competitors, then watch a 3 percent close rate turn a cheap lead into an expensive sold install.

AdBot is an AI media buyer that runs your Google Ads for you, as software. Give it your service area, the systems you install, and a budget, and it builds the campaigns, writes the ads, blocks tire-kickers and job seekers, and shifts spend toward the homeowners and businesses actually ready to buy, every day. Flat monthly fee, no percentage of your ad spend, and it runs Meta and TikTok from the same place for awareness and retargeting.

See it run

Last updated July 2026

AdBot

campaign cockpit

Optimizing

Your product URL

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Monthly budget

Goal

No account needed. Watch AdBot build it live.

A full media buyer, working for you 24/7

Exclusive leads, not shared

Aggregator homeowners get sold to three or four installers at once, so they close at a fraction of the rate. AdBot runs your own account, so every lead is exclusively yours and closes far better per dollar spent.

Waste blocked in real time

Solar clicks are expensive, so a wasted one hurts. Continuous negative-keyword and search-term cleanup blocks renters, students, DIY researchers, and job seekers before they drain a budget built for buyers.

Judged on sold installs

Cheap leads mean nothing if they never sign. AdBot optimizes toward the searches that book consultations and installs, so you can measure cost per sold install rather than cost per click.

Honest comparison

AdBot vs a lead aggregator vs doing it yourself

How the common ways a US solar company gets Google leads compare.

AdBot	Solar lead aggregator	In-house / DIY
Lead exclusivity	Exclusive to you	Shared with 3 to 4 installers	Exclusive
You own the account	Yes	No	Yes
Pricing model	Flat monthly fee	Per lead, often shared	Your time
Typical close rate	Owned search, higher	Aggregator, often ~3%	Owned search
Optimization frequency	Daily, automated	Set by the platform	When you find time
Negative keyword hygiene	Continuous	Not your control	Rare
Channels	Google, Meta, TikTok	Portal only	Whatever you learn

Aggregators resell the same homeowner to several installers, so an $80 lead that closes at 3 percent can cost over $1,100 per sold install. Running your own Google Ads keeps the leads exclusive and closing far better, and a flat fee keeps your cost flat as you scale.

What it handles

Everything, from research to daily optimization

You set the goal and the budget. AdBot does the work a media buyer would, and reports back in plain language.

Targeting locked to your service area
Exclusive leads in your own account
Continuous negative-keyword and search-term cleanup
Flat monthly fee, not a percentage of spend

14-day result

Optimizing

Cost per acquisition

$25

▼ 38%

Return on ad spend

3.6x

▲ 31%

Budget reallocated to winners

Are Google Ads worth it for solar companies?

Yes, Google Ads are worth it for solar companies that can book and close consultations, because one install is worth thousands and easily covers a high cost per lead. Search leads carry real buying intent, and unlike shared aggregator leads they are exclusively yours rather than sold to several installers at once.

The catch is that solar is expensive and heavily searched by non-buyers. Installers who win narrow their targeting to their service area, block renters and researchers, and follow up within minutes. If your sales process is slow or your service area is loosely defined, fix that first; the clicks are only worth what your consultation booking and follow-up convert.

How much do Google Ads cost for solar companies?

Solar Google Ads clicks commonly run $10 to $50 depending on intent and geography, with high-intent local install terms at the top of that range. Blended cost per lead sits near $104, non-branded search leads often cost $120 to $149, and Local Services Ads average around $53 per lead but bill per lead rather than per click.

Those numbers are justified by deal size. An $120 lead looks steep until you count a signed install worth several thousand dollars in margin. Judge the spend by cost per booked consultation and cost per sold install, not cost per click, and size the monthly budget against your close rate and ticket with the advertising budget calculator.

Google Ads vs Local Services Ads for solar?

Both work, and many solar companies run them together. Local Services Ads (LSAs) sit at the very top of the page, bill per lead at around $53, and carry a Google Guaranteed badge, but they offer less control over which searches you show for. Standard Google Search ads cost more per lead but let you target exact keywords, write your own copy, and build remarketing.

The practical answer is to run LSAs for cheap top-of-page phone leads and Search ads for the high-intent keywords and landing-page traffic you want to control. AdBot builds and optimizes the Search side and coordinates it with your other channels, so the two feed each other instead of competing. For account structure across formats, the same engine powers our automated Google Ads management page.

Does AdBot run Meta and TikTok ads for solar too?

Yes. AdBot builds and manages Meta and TikTok campaigns from the same flat fee, which suits solar for local awareness, before-and-after and savings content, and retargeting homeowners who visited but did not book. Search captures people already looking; social builds demand and stays in front of the ones still deciding.

For broader Google account structure and other formats, the same engine powers our Google Ads management and automated Facebook ads pages. AdBot does not run LinkedIn, Microsoft, or Amazon ads, so if those are core to your plan, keep that in mind.

Why AdBot

Done-for-you, both channels, flat fee

Not a creative generator, not a rule engine you have to operate. A real AI media buyer.

Build to launch in 48h

Research, creative, structure, and launch across Google and Meta, with no onboarding call.

Optimized every day

Bids, budgets, audiences, and creative tuned 24/7 to drive your CPA down and ROAS up.

No cut of your spend

A flat monthly fee, never a percentage of ad spend. Your budget stays yours.

Good questions

Questions about google ads for solar companies

Yes, for installers who can book and close consultations Google Ads are worth it, because one install is worth thousands and covers a high cost per lead. Search leads are exclusively yours, unlike shared aggregator leads that close near 3 percent. Success depends on tight local targeting and fast follow-up.

Solar clicks commonly run $10 to $50 depending on intent and geography. Blended cost per lead is near $104, non-branded search leads often cost $120 to $149, and Local Services Ads average around $53 per lead. Judge spend by cost per sold install, not cost per click.

Use both. Local Services Ads bill per lead at about $53 and sit at the top of the page with a Google Guaranteed badge but offer less control. Standard Search ads cost more but let you target exact keywords, control copy, and remarket. Together they cover cheap phone leads and high-intent search.

Most solar companies budget $1,000 to $5,000 a month, and competitive metros or commercial solar run higher. Set the figure from your close rate and install value rather than a flat number, aim for enough leads for Google to optimize, and scale as cost per sold install holds.

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Give AdBot your URL and a budget, and let your AI media buyer build, launch, and optimize your Google and Meta ads.

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