Rozwiązania · Google Ads dla nieruchomości
Google Ads for real estate agents and what a lead costs
One closed transaction pays for a lot of clicks. With a commission of $5,000 to $15,000 on a typical sale, a real estate agent can profitably pay real money for leads, which is why Google Ads works for realtors who follow up. It is also one of the most competitive corners of search: the average real estate click runs about $2.37 to $3.22, buyer leads can cost $200 or more, and a campaign without tight targeting quietly funds tire-kickers who will never transact in your market.
AdBot runs Meta ads (Facebook and Instagram) for real estate agents for a flat monthly fee, with no percentage of your ad spend. It reads your website and writes the ads, and once you approve them it launches Advantage+ campaigns in your own Meta ad account under a hard daily and monthly cap. Google Ads campaigns are not available for new orders right now. So the rest of this page covers how Google Ads work for real estate agents: what clicks and leads cost, how much to budget, and how to win seller leads.
Co możesz zamówić teraz: Nowe plany prowadzą reklamy Meta na Facebooku i Instagramie. Kampanie Google Ads są obecnie niedostępne dla nowych zamówień, a kampanii na TikToku nie można zamówić.
Kokpit kampanii
OptymalizujęKonto nie jest potrzebne. Interaktywny podgląd tego, jak AdBot buduje i optymalizuje kampanię.
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CPA
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Budżet automatycznie przenoszony do zwycięzców
Oto plan, który AdBot uruchomiłby dla . Aktywny w 24-48h, potem optymalizowany każdego dnia.
Stała opłata. Nigdy nie bierzemy prowizji od Twojego budżetu reklamowego.
Meta Ads na Facebooku i Instagramie
Twoje konta, Twoje rozliczenia
Twardy limit budżetu, który ustawiasz Ty
Zero prowizji od budżetu reklamowego
Co dostajesz
Pełnoprawny media buyer, który pracuje dla Ciebie 24/7
Ads written for your market
AdBot reads your website and writes Facebook and Instagram ads for your listings and your market, published as your own Facebook page. You approve every ad before it runs.
Spend you control
Campaigns run in your own Meta ad account under a hard daily and monthly cap, every change is logged, and you can pause everything with one click. Google Ads campaigns are not available for new orders right now.
Flat fee, your account
Portals resell the same lead to several agents and charge per lead. AdBot runs Meta ads in your own ad account for a flat fee, so the account and its leads stay yours and the bill does not climb as you scale.
Uczciwe porównanie
AdBot vs a real estate lead service vs doing it yourself
How the common ways a US agent gets leads compare. AdBot takes new orders for Meta ads only.
Przesuń, by zobaczyć wszystkie kolumny →
| AdBot | Lead service (Zillow, etc.) | In-house / DIY | |
|---|---|---|---|
| You own the leads | Yes, your ad account | No, sold and often shared | Yes |
| Pricing model | Flat monthly fee | Per lead or per zip, shared | Your time |
| Lead exclusivity | Exclusive to you | Often shared with agents | Exclusive |
| Optimization frequency | Daily, automated, on Meta | Set by the platform | When you find time |
| Negative keyword hygiene | Not offered, Google Ads not available for new orders | Not your control | Rare |
| Cost scales with spend | No, fee is flat | Yes, per lead | No |
| Channels | Meta (Facebook, Instagram) for new orders; Google Ads not available for new orders right now | Portal only | Whatever you learn |
Portal lead services sell the same buyer to several agents at once. Running ads in your own account keeps the leads exclusive and the pipeline yours.
Czym się zajmuje
Wszystkim, od researchu po codzienną optymalizację
Ty ustawiasz cel i budżet. AdBot robi robotę media buyera i raportuje zwykłym językiem.
- Facebook and Instagram ads for your listings and market
- You approve every ad before launch
- Hard daily and monthly spend cap in your own ad account
- Flat monthly fee, not a percentage of spend
Dzień optymalizacji
Co 24h- 1 Wczytuje wczorajsze wydatki, kliknięcia, konwersje i koszt za wynik z Twojego konta reklamowego Meta.
- 2 Wstrzymuje reklamy, które wydały budżet i nie przyprowadziły nikogo na Twoją stronę.
- 3 Przenosi budżet, w ramach Twojego limitu, do zestawów reklam trafiających w docelowy koszt.
- 4 W zestawie reklam przesuwa budżet do reklamy z lepszym kosztem wyniku.
- 5 Zapisuje każdą zmianę w logu, żebyś mógł ją przeczytać i cofnąć.
AdBot nigdy nie wyda więcej niż ustawiony przez Ciebie limit dzienny.
Are Google Ads worth it for real estate agents?
Yes, Google Ads are worth it for real estate agents who have a landing page and a follow-up system, because a single closed transaction earns $5,000 to $15,000 in commission and easily covers a month of clicks. Search leads carry real intent, and unlike portal leads they are exclusively yours rather than resold to four other agents at once. Our guide on whether Google Ads are worth it for real estate agents works through the commission math behind that budget.
The catch is that clicks without follow-up are wasted money. Agents who win on Google Ads budget for at least 15 to 20 leads a month so the algorithm has data to optimize, and they answer new leads fast. If you have no CRM or follow-up in place yet, fix that first; the traffic is only worth what your intake converts.
How much do Google Ads cost for realtors?
Google Ads for realtors typically cost $2.37 to $3.22 per click on average, climbing to $3.50 to $5.50 for competitive search terms and higher in luxury markets. Cost per lead varies sharply by type: seller leads can run as low as $15 to $20, while buyer leads often cost $200 to $250, with well-run blended campaigns landing between $18 and $55.
Most agents start with at least $500 to $1,000 a month, though $1,500 or more is more realistic for consistent lead flow in a competitive market. Size the number against your commission and close rate with the advertising budget calculator, and sanity-check the return on the ROAS calculator.
How do you generate seller leads with Google Ads?
Generate seller leads by targeting high-intent searches like sell my house fast, home value estimate, and what is my home worth, then sending clicks to a home-valuation landing page that captures the address and contact details. Seller leads are far cheaper than buyer leads, often $15 to $50, because fewer agents compete for them and the searcher is closer to a transaction.
The winning setup separates seller campaigns from buyer campaigns so budgets and ad copy match the intent, and it blocks renter and DIY searches with negatives. Review both sides every week and move spend toward whichever lead type is converting for you this month instead of splitting it blindly.
Which ads can a real estate agent order from AdBot?
Google Ads campaigns are not available for new orders right now. AdBot takes new orders for Meta ads on Facebook and Instagram, for a flat monthly fee, which matters in real estate because Facebook and Instagram are strong for listing promotion, neighborhood awareness, and retargeting the buyers who clicked but did not convert.
Our automated Facebook ads page shows how AdBot runs those campaigns, and if you run Google Ads yourself or with an agency, the guidance above still applies. AdBot does not run LinkedIn, Microsoft, or Amazon ads, so if those are part of your plan, keep that in mind.
Dlaczego AdBot
Reklamy Meta zrobione za Ciebie, stała opłata
To nie generator kreacji ani silnik reguł, który musisz obsługiwać. To prawdziwy media buyer AI.
Od budowy do startu w 48h
Po aktywacji: research, kreacje, struktura i start na Facebooku i Instagramie, bez rozmowy wdrożeniowej.
Optymalizacja każdego dnia
Stawki, budżety, grupy odbiorców i kreacje dostrajane 24/7, żeby zbić Twój CPA i podnieść ROAS.
Bez prowizji od Twojego budżetu
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