Rozwiązania · Google Ads dla fotowoltaiki
Google Ads for solar companies and what an install lead costs
Solar is one of the most expensive corners of search, and for good reason: a single install is worth thousands, so installers, brokers, and finance companies all bid hard for the same clicks. Solar clicks commonly run $10 to $50, blended cost per lead lands near $104, and non-branded search leads often cost $120 to $149. Buy from an aggregator instead and you share the same homeowner with three competitors, then watch a 3 percent close rate turn a cheap lead into an expensive sold install.
AdBot runs Meta ads (Facebook and Instagram) for solar companies for a flat monthly fee, with no percentage of your ad spend. It reads your website and writes the ads, and once you approve them it launches Advantage+ campaigns in your own Meta ad account under a hard daily and monthly cap. Google Ads campaigns are not available for new orders right now. So the rest of this page covers how Google Ads work for solar companies: what they cost, how Local Services Ads compare, and how to judge the spend.
Co możesz zamówić teraz: Nowe plany prowadzą reklamy Meta na Facebooku i Instagramie. Kampanie Google Ads są obecnie niedostępne dla nowych zamówień, a kampanii na TikToku nie można zamówić.
Kokpit kampanii
OptymalizujęKonto nie jest potrzebne. Interaktywny podgląd tego, jak AdBot buduje i optymalizuje kampanię.
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Budżet automatycznie przenoszony do zwycięzców
Oto plan, który AdBot uruchomiłby dla . Aktywny w 24-48h, potem optymalizowany każdego dnia.
Stała opłata. Nigdy nie bierzemy prowizji od Twojego budżetu reklamowego.
Meta Ads na Facebooku i Instagramie
Twoje konta, Twoje rozliczenia
Twardy limit budżetu, który ustawiasz Ty
Zero prowizji od budżetu reklamowego
Co dostajesz
Pełnoprawny media buyer, który pracuje dla Ciebie 24/7
Exclusive leads, not shared
Aggregator homeowners get sold to three or four installers at once, so they close at a fraction of the rate. AdBot runs Meta ads in your own ad account, so the leads from your ads are yours alone.
Waste cut every day
Every day AdBot turns off Facebook and Instagram ads that spend without getting clicks and moves budget between ad sets, inside a hard daily and monthly cap you set.
Ads you approve first
AdBot reads your website and writes the ads, published as your own Facebook page. You approve every ad before it runs. Google Ads campaigns are not available for new orders right now.
Uczciwe porównanie
AdBot vs a lead aggregator vs doing it yourself
How the common ways a US solar company gets leads compare. AdBot takes new orders for Meta ads only.
Przesuń, by zobaczyć wszystkie kolumny →
| AdBot | Solar lead aggregator | In-house / DIY | |
|---|---|---|---|
| Lead exclusivity | Exclusive to you | Shared with 3 to 4 installers | Exclusive |
| You own the account | Yes | No | Yes |
| Pricing model | Flat monthly fee | Per lead, often shared | Your time |
| Typical close rate | Exclusive leads, not resold | Aggregator, often ~3% | Owned search |
| Optimization frequency | Daily, automated, on Meta | Set by the platform | When you find time |
| Negative keyword hygiene | Not offered, Google Ads not available for new orders | Not your control | Rare |
| Channels | Meta (Facebook, Instagram) for new orders; Google Ads not available for new orders right now | Portal only | Whatever you learn |
Aggregators resell the same homeowner to several installers, so an $80 lead that closes at 3 percent can cost over $1,100 per sold install. Running ads in your own account keeps the leads exclusive and closing far better.
Czym się zajmuje
Wszystkim, od researchu po codzienną optymalizację
Ty ustawiasz cel i budżet. AdBot robi robotę media buyera i raportuje zwykłym językiem.
- Facebook and Instagram ads written from your website
- You approve every ad before launch
- Daily cleanup of ads that spend without clicks
- Flat monthly fee, not a percentage of spend
Dzień optymalizacji
Co 24h- 1 Wczytuje wczorajsze wydatki, kliknięcia, konwersje i koszt za wynik z Twojego konta reklamowego Meta.
- 2 Wstrzymuje reklamy, które wydały budżet i nie przyprowadziły nikogo na Twoją stronę.
- 3 Przenosi budżet, w ramach Twojego limitu, do zestawów reklam trafiających w docelowy koszt.
- 4 W zestawie reklam przesuwa budżet do reklamy z lepszym kosztem wyniku.
- 5 Zapisuje każdą zmianę w logu, żebyś mógł ją przeczytać i cofnąć.
AdBot nigdy nie wyda więcej niż ustawiony przez Ciebie limit dzienny.
Are Google Ads worth it for solar companies?
Yes, Google Ads are worth it for solar companies that can book and close consultations, because one install is worth thousands and easily covers a high cost per lead. Search leads carry real buying intent, and unlike shared aggregator leads they are exclusively yours rather than sold to several installers at once. Our guide on how much solar companies spend on Google Ads breaks the numbers down by install type and market.
The catch is that solar is expensive and heavily searched by non-buyers. Installers who win narrow their targeting to their service area, block renters and researchers, and follow up within minutes. If your sales process is slow or your service area is loosely defined, fix that first; the clicks are only worth what your consultation booking and follow-up convert.
How much do Google Ads cost for solar companies?
Solar Google Ads clicks commonly run $10 to $50 depending on intent and geography, with high-intent local install terms at the top of that range. Blended cost per lead sits near $104, non-branded search leads often cost $120 to $149, and Local Services Ads average around $53 per lead but bill per lead rather than per click.
Those numbers are justified by deal size. An $120 lead looks steep until you count a signed install worth several thousand dollars in margin. Judge the spend by cost per booked consultation and cost per sold install, not cost per click, and size the monthly budget against your close rate and ticket with the advertising budget calculator.
Google Ads vs Local Services Ads for solar?
Both work, and many solar companies run them together. Local Services Ads (LSAs) sit at the very top of the page, bill per lead at around $53, and carry a Google Guaranteed badge, but they offer less control over which searches you show for. Standard Google Search ads cost more per lead but let you target exact keywords, write your own copy, and build remarketing.
The practical answer is to run LSAs for cheap top-of-page phone leads and Search ads for the high-intent keywords and landing-page traffic you want to control, and to review both together so they feed each other instead of competing. For more on running Google Ads accounts, see our automated Google Ads management page.
Which ads can a solar company order from AdBot?
Google Ads campaigns are not available for new orders right now. AdBot takes new orders for Meta ads on Facebook and Instagram, for a flat monthly fee, which suits solar for local awareness, before-and-after and savings content, and retargeting homeowners who visited but did not book. Search captures people already looking; social builds demand and stays in front of the ones still deciding.
Our automated Facebook ads page shows how AdBot runs those campaigns, and if you run Google Ads yourself or with an agency, the guidance above still applies. AdBot does not run LinkedIn, Microsoft, or Amazon ads, so if those are core to your plan, keep that in mind.
Dlaczego AdBot
Reklamy Meta zrobione za Ciebie, stała opłata
To nie generator kreacji ani silnik reguł, który musisz obsługiwać. To prawdziwy media buyer AI.
Od budowy do startu w 48h
Po aktywacji: research, kreacje, struktura i start na Facebooku i Instagramie, bez rozmowy wdrożeniowej.
Optymalizacja każdego dnia
Stawki, budżety, grupy odbiorców i kreacje dostrajane 24/7, żeby zbić Twój CPA i podnieść ROAS.
Bez prowizji od Twojego budżetu
Stała opłata miesięczna, nigdy procent od wydatków reklamowych. Twój budżet zostaje Twój.
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