Rozwiązania · Google Ads for Solar Companies
Google Ads for solar companies, run on autopilot
Solar is one of the most expensive corners of search, and for good reason: a single install is worth thousands, so installers, brokers, and finance companies all bid hard for the same clicks. Solar clicks commonly run $10 to $50, blended cost per lead lands near $104, and non-branded search leads often cost $120 to $149. Buy from an aggregator instead and you share the same homeowner with three competitors, then watch a 3 percent close rate turn a cheap lead into an expensive sold install.
AdBot is an AI media buyer that runs your Google Ads for you, as software. Give it your service area, the systems you install, and a budget, and it builds the campaigns, writes the ads, blocks tire-kickers and job seekers, and shifts spend toward the homeowners and businesses actually ready to buy, every day. Flat monthly fee, no percentage of your ad spend, and it runs Meta and TikTok from the same place for awareness and retargeting.
Ostatnia aktualizacja: lipiec 2026
AdBot
kokpit kampanii
Konto nie jest potrzebne. Zobacz na żywo, jak AdBot to buduje.
Sponsorowane · f
Meta · Facebook + Instagram
Google · Search + PMax
CPA
$
▼ %Budżet automatycznie przenoszony do zwycięzców
Oto plan, który AdBot uruchomiłby dla . Aktywny w 24-48h, potem optymalizowany każdego dnia.
Stała opłata. Nigdy nie bierzemy prowizji od Twojego budżetu reklamowego.
$24M+ zoptymalizowanego budżetu reklamowego
CPA ↓ 38% średnio
Start w 24-48h
Partner Meta i Google
Co dostajesz
Pełnoprawny media buyer, który pracuje dla Ciebie 24/7
Exclusive leads, not shared
Aggregator homeowners get sold to three or four installers at once, so they close at a fraction of the rate. AdBot runs your own account, so every lead is exclusively yours and closes far better per dollar spent.
Waste blocked in real time
Solar clicks are expensive, so a wasted one hurts. Continuous negative-keyword and search-term cleanup blocks renters, students, DIY researchers, and job seekers before they drain a budget built for buyers.
Judged on sold installs
Cheap leads mean nothing if they never sign. AdBot optimizes toward the searches that book consultations and installs, so you can measure cost per sold install rather than cost per click.
Uczciwe porównanie
AdBot vs a lead aggregator vs doing it yourself
How the common ways a US solar company gets Google leads compare.
| AdBot | Solar lead aggregator | In-house / DIY | |
|---|---|---|---|
| Lead exclusivity | Exclusive to you | Shared with 3 to 4 installers | Exclusive |
| You own the account | Yes | No | Yes |
| Pricing model | Flat monthly fee | Per lead, often shared | Your time |
| Typical close rate | Owned search, higher | Aggregator, often ~3% | Owned search |
| Optimization frequency | Daily, automated | Set by the platform | When you find time |
| Negative keyword hygiene | Continuous | Not your control | Rare |
| Channels | Google, Meta, TikTok | Portal only | Whatever you learn |
Aggregators resell the same homeowner to several installers, so an $80 lead that closes at 3 percent can cost over $1,100 per sold install. Running your own Google Ads keeps the leads exclusive and closing far better, and a flat fee keeps your cost flat as you scale.
Czym się zajmuje
Wszystkim, od researchu po codzienną optymalizację
Ty ustawiasz cel i budżet. AdBot robi robotę media buyera i raportuje zwykłym językiem.
- Targeting locked to your service area
- Exclusive leads in your own account
- Continuous negative-keyword and search-term cleanup
- Flat monthly fee, not a percentage of spend
Wynik po 14 dniach
OptymalizujeKoszt pozyskania klienta
$25
▼ 38%Zwrot z wydatków reklamowych
3.6x
▲ 31%Budżet przeniesiony do zwycięzców
Poglądowo. Wyniki zależą od oferty i budżetu.
Are Google Ads worth it for solar companies?
Yes, Google Ads are worth it for solar companies that can book and close consultations, because one install is worth thousands and easily covers a high cost per lead. Search leads carry real buying intent, and unlike shared aggregator leads they are exclusively yours rather than sold to several installers at once.
The catch is that solar is expensive and heavily searched by non-buyers. Installers who win narrow their targeting to their service area, block renters and researchers, and follow up within minutes. If your sales process is slow or your service area is loosely defined, fix that first; the clicks are only worth what your consultation booking and follow-up convert.
How much do Google Ads cost for solar companies?
Solar Google Ads clicks commonly run $10 to $50 depending on intent and geography, with high-intent local install terms at the top of that range. Blended cost per lead sits near $104, non-branded search leads often cost $120 to $149, and Local Services Ads average around $53 per lead but bill per lead rather than per click.
Those numbers are justified by deal size. An $120 lead looks steep until you count a signed install worth several thousand dollars in margin. Judge the spend by cost per booked consultation and cost per sold install, not cost per click, and size the monthly budget against your close rate and ticket with the advertising budget calculator.
Google Ads vs Local Services Ads for solar?
Both work, and many solar companies run them together. Local Services Ads (LSAs) sit at the very top of the page, bill per lead at around $53, and carry a Google Guaranteed badge, but they offer less control over which searches you show for. Standard Google Search ads cost more per lead but let you target exact keywords, write your own copy, and build remarketing.
The practical answer is to run LSAs for cheap top-of-page phone leads and Search ads for the high-intent keywords and landing-page traffic you want to control. AdBot builds and optimizes the Search side and coordinates it with your other channels, so the two feed each other instead of competing. For account structure across formats, the same engine powers our automated Google Ads management page.
Does AdBot run Meta and TikTok ads for solar too?
Yes. AdBot builds and manages Meta and TikTok campaigns from the same flat fee, which suits solar for local awareness, before-and-after and savings content, and retargeting homeowners who visited but did not book. Search captures people already looking; social builds demand and stays in front of the ones still deciding.
For broader Google account structure and other formats, the same engine powers our Google Ads management and automated Facebook ads pages. AdBot does not run LinkedIn, Microsoft, or Amazon ads, so if those are core to your plan, keep that in mind.
Dlaczego AdBot
Zrobione za Ciebie, oba kanały, stała opłata
To nie generator kreacji ani silnik reguł, który musisz obsługiwać. To prawdziwy media buyer AI.
Od budowy do startu w 48h
Research, kreacje, struktura i start w Google oraz Meta, bez rozmowy wdrożeniowej.
Optymalizacja każdego dnia
Stawki, budżety, grupy odbiorców i kreacje dostrajane 24/7, żeby zbić Twój CPA i podnieść ROAS.
Bez prowizji od Twojego budżetu
Stała opłata miesięczna, nigdy procent od wydatków reklamowych. Twój budżet zostaje Twój.
Dobre pytania
Pytania o google ads for solar companies
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Anuluj w każdej chwili · Bez prowizji od Twojego budżetu