Marpipe Pricing and What Each Plan Costs for a Shopify Store

Marpipe costs $199 a month on Startup and from $999 a month on Enterprise, with a $0 Base plan for exploring designs. Startup covers 500 SKUs, 1 channel, 1 market and 3 live designs; extra SKUs are $100 per 200. Enterprise adds product level video, unlimited channels and live designs and a dedicated design strategist, and its price rises with SKU tiers. Feed management is billed separately, from $0 DIY to $0.05 per SKU with a $400 minimum.

Those figures come from Marpipe's own pricing page, checked in October 2026. Marpipe is a catalog ad design platform: it adds frames, prices, badges and video to the products in your feed before they show up in dynamic product ads on Meta, TikTok, Pinterest, Snap and other channels. The questions a US Shopify store actually has are how many SKUs it really has, when Startup stops being the cheap plan, and what Marpipe leaves for someone else to do. If what you need is the catalog ads run every day, our Marpipe alternative page covers that side.

How much does Marpipe cost?

Marpipe sells catalog creative and feed management as two price lists. Team seats are unlimited on every plan and the fee is flat: no percentage of ad spend, revenue or usage.

Catalog Creative plan	Monthly	SKUs	Channels and markets	Live designs	Strategist
Base	$0	None in enriched output	Plain catalog ads only	0	No
Startup	$199	500, then $100 per 200	1 channel, 1 market	3	Call on request
Enterprise	From $999	SKU tiers	Unlimited channels, markets as add-on	19 (Meta's limit)	Dedicated, with Slack

Feed Management plan	Price	What you get
Free	$0 per SKU	DIY field editing, product sets, a feed score per channel
White Glove	$0.05 per SKU, $400 minimum	Feed experts do the work, SKU Optimization, unlimited product sets and tags, a dedicated Slack channel

Add-ons on paid plans: extra location feeds at $299 a month each, hourly syncing instead of daily, and product level video and countdowns priced by SKU tier.

Marpipe Enterprise pricing and the yearly plan

Enterprise starts at $999 a month for the smallest SKU tier, and the page's SKU slider moves it up from there for catalogs of 1,000, 5,000, 25,000 and 100,000 plus SKUs. The yearly view shows $999 a month plus $0.50 per SKU, so the annual price depends directly on catalog size. Enterprise is the plan with done-for-you designs, unlimited edits, a 90-day performance plan and unlimited calls, which is a large part of what the price pays for.

Two offers can cut the number. Marpipe advertises 50% off the first year of Enterprise for brands spending under $50,000 a month on ads, and it announced a Meta partnership that subsidizes Marpipe's cost for qualified brands. Ask about both on the demo call, and get the second-year price in writing, because a half-price first year doubles at renewal.

Do product variants count toward the Marpipe SKU limit?

Yes. Marpipe's FAQ says all variants count as SKUs, not only parent products. That single rule decides most stores' plan, and it is where Marpipe differs from Confect, which groups variants into one product.

Count it before you sign up. A US apparel store with 300 products in an average of six sizes has 1,800 SKUs. Startup includes 500, so the store needs 1,300 more, which is seven add-ons of 200 at $100 each. Startup then costs about $899 a month, a hundred dollars below Enterprise. Our arithmetic puts the crossover at about 2,100 SKUs: past that, Startup plus add-ons costs more than the $999 Enterprise entry price, and Enterprise gives you unlimited channels and the strategist as well.

• Under 500 SKUs (a small catalog or a store with few variants): Startup at $199.
• 500 to about 2,000 SKUs: Startup with add-ons, $299 to $899, if one channel and three designs are enough.
• Above about 2,000 SKUs, or more than one channel: Enterprise, and the half-price first year if you qualify.

Is Marpipe worth it?

Marpipe is worth it when catalog ads are a big share of your spend, the account is already well managed and your product photos look like every competitor's. In that case a designed catalog ad is one of the few changes that can lift results without more media spend.

Marpipe publishes a live average from more than 650 connected ad accounts: plain catalog ads at a 6.86 return on ad spend and Marpipe enriched catalogs at 8.18, both on in-platform attribution. Treat those as vendor numbers. As a share of spend, Startup is about 7% of a $3,000 monthly Meta budget and 1% of $20,000; Enterprise is about 10% of $10,000 and 5% of $20,000. Above roughly $20,000 a month in catalog spend, a few percent of lift pays for Enterprise. At $3,000 the math is tight, and other costs usually matter more.

What Marpipe pricing leaves out

Marpipe changes how catalog ads look and can filter weak products from the feed. It does not run the ad account, and three costs sit outside the subscription.

Ad spend. Meta and every other channel bill your spend directly. Marpipe's flat fee does not grow with it.

Daily media buying. Which ad sets get budget tomorrow, when to turn off a prospecting ad that spent $90 without a sale, how to split budget between best sellers and the rest of the catalog: those calls are made in Ads Manager by you or a media buyer. Typical US freelance retainers run $2,000 to $8,000 a month, as our freelance media buyer rates guide shows.

Video beyond the catalog. Product level video is an Enterprise feature priced by SKU tier. If you only need a few short videos for prospecting rather than a video for every SKU, it can be cheaper to turn a product link into short video ads for those products and keep the catalog on images.

Marpipe pricing vs AdBot

The two products do different jobs on the same catalog ad, so compare them by what your store is missing.

	Marpipe Startup	Marpipe Enterprise	AdBot Launch
Monthly price	$199 plus $100 per 200 extra SKUs	From $999, by SKU tier	$297, or $148 a month billed annually
Main job	Designs catalog ad images	Designs images and video, with a strategist	Builds and runs the Facebook and Instagram account daily
Out of stock and no-sale products	SKU Optimization through White Glove feed	Same	Removed from the product set daily, restored when back
Budgets and ad sets	Yours	Yours, with strategy advice	Managed daily inside your spend cap
Channels	1	Unlimited	Facebook and Instagram
Frames, badges, video	Images	Images and video	No, uses your product photos

If you already have someone running the Meta account and your catalog ads need to stand out, Marpipe is the better buy. If your catalog ad runs on plain photos and nobody watches which products and ad sets spend without selling, AdBot covers the costly part. It connects to your Shopify store, runs approved products as one Advantage+ catalog campaign, removes sold-out products and products with 14 days of spend and no purchase, gives best sellers their own ad set, and manages prospecting, retargeting and budgets around it, with every change logged and reversible. The catalog side is explained on our Shopify catalog Facebook ads page, and every plan is on AdBot pricing.

The two can run together: Marpipe designs the images in the catalog, AdBot decides where the budget goes. Comparing design tools first? See Confect pricing, and for platforms that bundle catalog design with automation at enterprise prices, Smartly.io pricing.

Marpipe pricing questions

Does Marpipe have a free plan?

Marpipe has a $0 Base plan for exploring designs, previewing generative designs and launching plain catalog ads. It includes no enriched output SKUs and no live designs, so it is a way to look around, not a way to run designed catalog ads. Paid features start on Startup at $199 a month.

Can I cancel Marpipe anytime?

The pricing page advertises "cancel anytime" alongside unlimited seats and single sign-on. The yearly Enterprise price is an annual commitment, and the half-price first-year offer is tied to Enterprise, so read the order form for the renewal price before you sign.

Does Marpipe manage my Facebook ads?

No. Marpipe designs catalog creative, manages feeds and can filter weak products through its White Glove feed service. Budgets, bids, ad sets and daily decisions stay with you or your media buyer. For the daily management of Facebook and Instagram catalog ads, see the Marpipe alternative comparison.

Is Marpipe cheaper than Confect?

It depends on variants. Marpipe Startup is $199 for 500 SKUs with variants counted; Confect Local is $299 for 3,000 products with variants grouped. A store with few variants pays less on Marpipe, while a store with many sizes and colors usually pays less on Confect.