WASK Pricing and What WASK Costs at Every Ad Spend Band

WASK costs $15 a month for advertisers spending up to $1,000 a month on Google and Meta ads, and the price rises through six bands to $165 a month at $50,000 to $100,000 in monthly spend. Above $100,000 the price is custom. Every band includes every feature and unlimited ad accounts. What changes is the spend ceiling, the monthly AI credits for creative, and how much overspend WASK tolerates before it upgrades you.

The pricing page shows one band at a time on a spend slider, so most reviews quote a single number, and many of those numbers are out of date. The table below comes from the plan list the WASK pricing page loads, checked in October 2026. If you are weighing WASK against having someone run the campaigns for you, our WASK alternative comparison covers that side.

How much is WASK per month?

WASK is $15 to $165 a month on its published bands, set by the total monthly ad spend across all the Google Ads and Meta Ads accounts you connect. Prices are in US dollars and billed monthly. Here is every band with what it includes.

Over a year that is $180 on Micro, $540 on Small Premium and $1,980 on Medium Pro. The last column shows why WASK is cheap by the standards of this category: even the smallest band costs 1.5% of the spend it covers, and from $10,000 a month upward it is well under half a percent. The Medium bands also add a dedicated account manager.

How is WASK pricing determined?

WASK pricing is determined by the combined ad spend of every account you connect, not by users or by the number of accounts. Connect one Google Ads account spending $4,000 and one Meta account spending $3,000 and you are on Small Premium at $45, because the total is $7,000. You can connect as many accounts as you like on any band.

That rule matters most for agencies and multi-brand businesses. Ten client accounts at $8,000 each add up to $80,000, which puts the whole book on Medium Pro at $165. An eleventh client at that size pushes the total past $100,000 and onto a custom quote. For an agency that is still very cheap per client. The catch is that a single WASK workspace holds everyone's spend, so plan how you separate client reporting and access before you connect them all.

Will my plan be automatically upgraded if my ad spend exceeds the limit?

Not immediately. WASK gives each band from Small Premium up an overspend cushion it calls anomaly spend coverage, and it only upgrades your plan when spend passes the band limit plus that cushion. Micro and Small Basic have no cushion, so any month over $1,000 or $2,500 can move you up.

In practice the effective ceilings are higher than the published ones:

• Small Premium covers up to $12,500 a month before an upgrade ($10,000 plus $2,500).
• Medium Basic covers up to $30,000.
• Medium Premium covers up to $60,000.
• Medium Pro covers up to $125,000.

The jumps between bands are small ($20 to $50 a month), so an automatic upgrade is not a budget event for most advertisers. It is worth knowing about for seasonal businesses, though: a strong November can move you up a band without a conversation.

What are WASK AI credits and what do extra credits cost?

AI credits pay for creating or redesigning ad creative with WASK's AI creative tools. Each band includes a monthly allowance, from 50 on Micro to 1,000 on Medium Pro, and the allowance renews monthly. When you run out you can buy more inside the app. WASK does not publish the price of extra credits on its pricing page, so check it during the trial if you plan to generate a lot of creative.

Credits do not cover the optimization side. Rules, the 1,000-plus templates, reporting and the AI agent's recommendations are included on every band without using credits.

Can I try WASK before purchasing a plan?

Yes. WASK offers a 7-day free trial with every feature, including the AI agent, creative tools and performance analysis, and its AI agent page says no credit card is required to start. You can cancel a paid plan at any time from account settings, and access continues to the end of the billing period you already paid for.

Why WASK prices on review sites do not match

If you have read WASK reviews, you have probably seen prices of $9 a month, $19, $49 and $89 plans named Basic, Premium and Professional, or $25 per user per month. None of those match the current plan list. The Basic, Premium and Professional names and their prices belong to an earlier WASK plan structure, and the per-user figure looks like a directory reading the $25 Small Basic band as a seat price. WASK has no per-user pricing today.

Use the table above, and confirm the band on the WASK pricing slider for your own spend before you pay. Prices in this category change often. We saw the same pattern with Birch, Madgicx and Adalysis, where most published reviews quoted only the first tier.

WASK pricing compared with Madgicx, Birch and AdBot

WASK is the cheapest of the common Google and Meta optimization tools at almost every spend level. The comparison below uses each vendor's published monthly price at three typical spend levels.

Madgicx figures are from its spend-band table (see our Madgicx pricing breakdown), Birch from its tier matrix (full detail in the Birch pricing guide). AdBot's annual billing halves its prices, to $148 and $348 a month.

The table compares two different products, and the price gap reflects that. WASK, Madgicx and Birch are tools your team operates: someone writes the rules, reads the recommendations, approves the changes and builds new campaigns. AdBot builds the Google Search, Performance Max, Shopping and Meta campaigns from your website and makes the daily changes itself inside a hard spend cap, which is the work you would otherwise pay a freelancer or agency for. If you already have that person, WASK is very good value. If you do not, the tool fee is the small part of the cost.

Is WASK worth the price?

WASK is worth it for a small business or freelancer who runs their own Google and Meta ads, checks them most days, and wants one dashboard, ready-made optimization rules and some AI creative for less than $50 a month. At that price, one paused bad ad set a month pays for it.

It is worth less if nobody has time to act on what it finds. The AI agent recommends and waits for your approval on every change, and the rules only cover campaigns that already exist. Owners in that position usually spend more on wasted clicks than on any tool fee. For them, the useful comparison is a Google Ads management tool that makes the changes itself or a flat-fee service, which you can price on the AdBot plans page.

Whichever you pick, put the subscription and the ad platform charges on a card you reconcile monthly. If you categorize every software and ad receipt automatically, the true monthly cost of running ads (tool plus spend plus your time) stays visible, and that number is what tells you whether to keep operating a tool yourself or hand the work off.

Does WASK charge a percentage of ad spend?

No, not as a fee. WASK charges a flat price per band, and the band is chosen by your spend. The "Maximize your ROI for just 1.00% of your monthly ad spend" line on its pricing page is a calculation (for example $25 divided by $2,500), not a percentage fee. Within a band, spending more does not cost more until you cross into the next one.