Birch Pricing: What Birch (Revealbot) Costs at Every Ad Spend Tier

Birch, the ad automation tool formerly called Revealbot, costs $49 a month on the Essential plan and $99 a month on Pro if you spend up to $10,000 a month on ads. Both plans are priced by your monthly ad spend across every connected account, so the bill climbs with your budget: Pro runs from $99 to $1,799 a month across six tiers up to $500,000 in spend, Essential from $49 to $499 up to $150,000. Above $500,000 you get a custom Enterprise quote.

Almost every article ranking for Birch pricing quotes only the first tier, which is why "$49 to $99" has become the number everyone repeats. That is the price for a $10,000 account. The full matrix below comes from the pricing page on bir.ch and its help center, checked in September 2026, and it includes the overage rates and the annual totals that the slider only shows one at a time.

Birch pricing by monthly ad spend in 2026

All prices in US dollars. "Annual" is the effective monthly rate when you pay for the year up front; the last column is what Birch shows as the annual charge.

Monthly ad spend up to	Pro, monthly	Pro, annual (per month)	Pro, billed per year	Essential, monthly	Essential, annual (per month)
$10,000	$99	$91	$1,090	$49	$45
$30,000	$249	$228	$2,740	$149	$137
$75,000	$499	$458	$5,490	$299	$274
$150,000	$799	$733	$8,790	$499	$458
$300,000	$1,299	$1,191	$14,290	Not offered above $150,000
$500,000	$1,799	$1,649	$19,790	Not offered above $150,000
Over $500,000	Enterprise, custom quote from sales, no spend limits and no overages

Spend is counted across every ad account you connect, whether Meta, Google, TikTok or Snapchat. An agency with eight clients at $5,000 each is a $40,000 account to Birch, which puts Pro at $499 a month rather than $99.

How much does Birch (Revealbot) cost in 2026?

For most US advertisers Birch costs $99 to $499 a month on the Pro plan, which is the one with automated rules. A store spending $8,000 a month pays $99. A brand at $25,000 pays $249. An agency managing $60,000 across its clients pays $499. Essential is roughly half that, but it leaves out the automated rules most people buy Birch for.

Birch Essential vs Pro: which plan do you need?

You need Pro if you want automated rules, which is the feature Revealbot built its name on. Essential covers workspaces, post boosting, reports, the activity page and Slack alerts, with email support. Pro adds automated rules and strategies, the Explorer creative analysis view, the Launcher, a free version of Stage for bulk ad creation from Google Drive, top audiences, custom metrics and timeframes, custom and lookalike audience building, integrations with Google Sheets, AppsFlyer and Hyros, and live chat support.

One line on the pricing page muddies this: its FAQ says "All Bïrch features are available irrespective of the selected plan." The plan cards and the help center article on Essential vs Pro say the opposite, and the help center is explicit that rules are a Pro feature. Plan your budget on the plan cards. Essential makes sense for a creative team that mostly boosts organic posts and wants reporting; anyone buying rule-based automation is buying Pro.

What Birch overages cost if your spend goes over the limit

On monthly plans, Birch does not cut you off when spend passes your tier. It keeps everything running and bills an overage on the amount above the limit at your plan's percentage. The help center lists these rates:

Plan and spend limit	Overage on spend above the limit
Pro $99, up to $10,000	0.99%
Pro $249, up to $30,000	0.83%
Pro $499, up to $75,000	0.67%
Pro $799, up to $150,000	0.53%
Pro $1,299, up to $300,000	0.43%
Pro $1,799, up to $500,000	0.36%
Essential $49 and $149	0.49%
Essential $299 and $499	0.39% and 0.33%

Run the arithmetic and something useful falls out. On the $99 Pro plan, a month at $14,000 in spend costs $99 plus 0.99% of $4,000, which is $138.60. You would have to reach about $25,150 in spend before the overage makes the $249 tier the cheaper choice. On Essential the gap is wider still: $49 plus 0.49% of $20,000 is $147 at $30,000 in spend, which is still under the $149 tier. If your spend swings month to month, staying on the lower monthly tier and paying overages is often the cheapest way to buy Birch.

Annual plans work differently. There is no overage fee, but once a month's spend passes the limit your rules and reports keep running while you lose the ability to edit them or create new ones until the next month starts. For an agency onboarding a new client mid-month, that lock is a real cost, so size an annual plan for your peak month, not your average.

The annual discount is smaller than the page says

The pricing page labels annual billing "-20%" and "1 mo free", and its FAQ says a year paid up front gets "12 months for the price of 10". The annual totals the same page shows do not match any of those. Pro at $10,000 is $99 a month, or $1,188 over twelve months, and the annual charge is $1,090. That is about 8 percent off. The same 8 percent holds on every tier: $2,740 against $2,988 at $30,000, $19,790 against $21,588 at $500,000. An older help center example even describes paying $990 a year for the $99 plan.

Budget on the totals, since those are what gets charged. Eight percent is roughly one month free out of twelve, which is closer to the "1 mo free" label than to the 20 percent badge.

Does Birch have a free trial?

Yes. Birch offers a 14-day free trial with access to all features and no credit card required. When the trial ends, your automated rules and reports are disabled until you choose a plan, so if the trial goes well, upgrade before day 14 to avoid a gap in which your rules stop acting on live campaigns.

Is Birch the same as Revealbot?

Yes. Revealbot rebranded to Birch (written Bïrch on its site), and revealbot.com redirects to bir.ch. The product, the rule engine and the pricing structure carried over, and the help center still links some billing articles under the old Revealbot address. Reviews and pricing posts written under the Revealbot name describe the same tool, though many quote plans that have since been replaced, such as a $199 tier at $25,000 in spend.

What Birch costs you beyond the subscription

Server-side tracking is a separate product. Birch Hub, its Meta Signals Gateway, is priced per gateway by event volume: free up to 10,000 events a month, $10 at 500,000, $49 at 5 million, $149 at 20 million, $249 at 50 million and $499 at 150 million.

Someone has to write the rules. Birch executes the conditions you define, such as pausing any ad set whose cost per purchase passes $45 over three days. It does not decide what those thresholds should be, and they go stale as your costs move. Experienced US freelance media buyers usually bill $60 to $110 an hour, so a few hours a month of rule upkeep can cost more than the software.

Agencies pay in reporting time. Birch reports feed dashboards and Slack well, but client reviews still tend to happen in slides. If that monthly deck is where your hours go, it helps to turn the exported report into a client-ready presentation rather than rebuilding it by hand each month.

What are the best Birch (Revealbot) alternatives?

The best Birch alternative depends on what you want the tool to do. For a Meta-first optimization toolkit, Madgicx is the closest rival, priced from $45 to $329 a month by spend band (full table in our Madgicx pricing breakdown). For Google-heavy accounts, Optmyzr starts at $299 a month at $25,000 in spend. And if nobody on your team will write and maintain rules, a managed AI media buyer that makes the changes itself is the category to look at.

The table puts Birch against AdBot at three common spend levels, monthly billing. They are different purchases: Birch is software you operate, AdBot runs the campaigns for you.

Monthly ad spend	Birch Pro	AdBot
$8,000	$99	$297 Launch, Google or Meta
$25,000	$249	$697 Growth, Google and Meta
$60,000	$499	$1,497 Scale, multiple accounts and brands
Who does the work	You write and maintain the rules	AdBot builds, launches and adjusts campaigns daily inside your spend cap
Channels	Meta, Google, TikTok, Snapchat	Google and Meta

On software price alone Birch is cheaper at every level, and that is the honest reading. The comparison that decides it is the labor. If you already have a media buyer, Birch makes them faster for $99 to $499 a month and is the better buy. If you do not, rules nobody maintains are the most common way ad automation trials fail, and AI Facebook ads management that acts on its own is the fix. The feature-by-feature case is on our Revealbot alternative page, and if Madgicx is the other name on your shortlist, see Madgicx vs Revealbot. For Google accounts specifically, compare rules engines with the other routes on our Google Ads automation tool page.

How to pay the least for Birch

Start monthly and let the trial and first month prove the fit. Monthly billing costs only about 8 percent more than annual, and it gives you overages instead of a mid-month editing lock.

Pick the tier by your typical month, not your best one. With overage rates under 1 percent, sitting one tier low and paying overage on a strong month is usually cheaper than paying for the next tier every month.

Connect only the accounts you will automate. Spend is counted across everything connected, so an agency that links a client it only reports on is paying automation prices for reporting.

Frequently asked questions about Birch pricing

How much is Revealbot per month? Revealbot, now Birch, is $99 a month for Pro and $49 for Essential at up to $10,000 in monthly ad spend. Pro rises to $249 at $30,000, $499 at $75,000, $799 at $150,000, $1,299 at $300,000 and $1,799 at $500,000.

Does Birch charge a percentage of ad spend? Not as its main fee. The subscription is a flat monthly price set by your spend tier. On monthly plans, spend above your tier's limit is billed as an overage of 0.33% to 0.99% of the excess, depending on the plan.

Does Birch offer agency pricing? Agencies pay the same tiers, with spend summed across all connected client accounts. Above $500,000 in monthly spend, Enterprise is a custom plan with onboarding and technical setup help.

Can I cancel Birch at any time? Yes. You cancel from the billing page and the subscription runs until the end of the current billing cycle.

Is Birch worth it? Birch is worth it if you run $10,000 to $150,000 a month across Meta and other platforms and someone on the team is comfortable writing rules. At those levels Pro costs about 1 percent of spend or less. It is a weaker fit if nobody will maintain the rules, because the software only does what it is told.