Who it's for · Ecommerce
AI ads for ecommerce brands that need ROAS
For an online store, paid ads are the growth engine, and the fastest way to light money on fire. Agencies take a retainer plus a cut of spend, freelancers juggle ten clients, and learning Ads Manager yourself costs you the margin you are trying to protect.
AdBot is an AI media buyer built for DTC and ecommerce. It connects your catalog, builds Advantage+ Shopping and Performance Max campaigns, writes product-aware creative, and optimizes toward ROAS every day, so you scale what is profitable and cut what is not.
Last updated July 2026
AdBot
campaign cockpit
No account needed. Watch AdBot build it live.
Sponsored · f
Meta · Facebook + Instagram
Google · Search + PMax
CPA
$
▼ %Budget auto-reallocating to winners
Here's the plan AdBot would run for . Live in 24-48h, then optimized every day.
Flat fee. We never take a cut of your ad spend.
Google Ads & Meta Ads
Your accounts, your billing
Hard budget cap you control
No percentage of ad spend
What you get
A full media buyer, working for you 24/7
Catalog-aware campaigns
Advantage+ Shopping on Meta and Performance Max plus Shopping on Google, built from your product feed and tuned to AOV.
Optimizes for ROAS
AdBot watches return on ad spend by product and audience, then shifts budget to the winners and pulls back on the losers daily.
No cut of your spend
Flat monthly fee, never a percentage of ad spend. As you scale, your costs do not balloon the way an agency retainer does.
Honest comparison
Four ways to run ecommerce ads
What each option costs and who carries the daily ROAS work for a growing store.
| AdBot | Ecommerce agency | Do it yourself | Shopify ad apps | |
|---|---|---|---|---|
| Who does the work | The AI, you approve | The agency team | You | You, the app pushes a feed |
| Typical US cost | Flat $297 to $1,497/mo | $2,000 to $8,000/mo, often + % of spend | Your time, weekly | App fee, often + ad spend % |
| Builds Shopping and PMax | Yes, from your catalog | Yes | You do | Syncs the feed, you build campaigns |
| Writes product-aware creative | Yes | Yes, often billed extra | You do | No |
| Optimizes toward ROAS daily | Yes | If they are watching | When you find the time | Limited, feed-level only |
| Runs Google and Meta together | Yes, one setup | Yes | You juggle both | Usually one channel per app |
| Fee scales with your spend | No, flat | Often yes | No | Often yes |
| Best for | Stores without a dedicated buyer | Big budgets wanting hands-off | Hands-on founders with spare hours | Basic feed sync, not full buying |
Agency ranges reflect published 2026 US market data and vary by account size. AdBot figures are our own published flat-fee pricing.
What it handles
Everything, from research to daily optimization
You set the goal and the budget. AdBot does the work a media buyer would, and reports back in plain language.
- Advantage+ Shopping and Performance Max
- Product-feed and catalog campaigns
- ROAS-based budget optimization
- Retargeting and prospecting in one system
A day of optimization
Every 24h- 1 Reads yesterday's spend, clicks, conversions and cost per result from both platforms.
- 2 Adds the search terms and placements that spent without converting to your exclusions.
- 3 Shifts budget, within your cap, toward the ad groups hitting your target cost.
- 4 Rotates in the next creative variant where an ad has fatigued.
- 5 Logs every change so you can read it and reverse it.
AdBot never spends past the daily cap you set.
Can AI run my ecommerce ads?
Yes. AdBot connects your store and product catalog, builds Advantage+ Shopping and Performance Max campaigns, writes product-aware creative, and then optimizes toward return on ad spend every day, the same work an ecommerce media buyer does, inside your own Google and Meta ad accounts. It shifts budget to the products and audiences that sell and pulls back on the ones that do not.
Ecommerce is the ideal case for automation because the decisions are numeric and constant: which SKU is profitable at what ROAS today, which creative has fatigued, where the next dollar returns the most. That daily, catalog-level tuning is hard to keep up manually and easy to neglect, which is exactly where an always-on AI buyer beats a busy founder checking in when they can. For the Meta side specifically, see how we run Facebook ads for ecommerce.
How is this different from Shopify ad apps?
Most Shopify ad apps sync your product feed and let you push a campaign live, but the strategy, creative, and daily optimization are still on you. They automate the plumbing, not the media buying. Feed a well-synced app a weak campaign structure and thin creative, and it will faithfully spend into a poor ROAS.
AdBot acts as the buyer, not the pipe. It structures the account, writes and tests the creative, runs Shopping and Advantage+ together across Google and Meta, and optimizes by product every day. See how it fits stores specifically on our AI ads for Shopify page.
What ROAS should an ecommerce store target?
Your target ROAS is not a universal 4:1, it is set by your margin. Break-even ROAS equals one divided by your gross margin, so a 40 percent margin breaks even at 2.5x and needs more to profit, while a 25 percent margin needs 4.0x just to cover the ad cost. Aim for roughly 1.5 times your break-even at launch, then scale spend while you stay above it.
The mistake is chasing the highest possible ratio, which usually means under-spending and leaving profitable sales on the table. The goal is the most total profit at a ROAS above break-even, not the biggest number on a tiny budget. Our ROAS calculator shows your break-even in seconds.
Why AdBot
Done-for-you, both channels, flat fee
Not a creative generator, not a rule engine you have to operate. A real AI media buyer.
Build to launch in 48h
Research, creative, structure, and launch across Google and Meta, with no onboarding call.
Optimized every day
Bids, budgets, audiences, and creative tuned 24/7 to drive your CPA down and ROAS up.
No cut of your spend
A flat monthly fee, never a percentage of ad spend. Your budget stays yours.
Good questions
Questions about ecommerce
Explore more
Other ways teams run ads with AdBot
Put your ads on autopilot
Give AdBot your URL and a budget, and let your AI media buyer build, launch, and optimize your Google and Meta ads.
Cancel anytime · No cut of your ad spend