Who it's for · Ecommerce
AI ads for ecommerce brands that need ROAS
For an online store, paid ads are the growth engine, and the fastest way to light money on fire. Agencies take a retainer plus a cut of spend, freelancers juggle ten clients, and learning Ads Manager yourself costs you the margin you are trying to protect.
AdBot is an AI media buyer for DTC and ecommerce on Meta. It reads your store's website, writes the Facebook and Instagram ads, launches Advantage+ campaigns in your own ad account once you approve them, and moves budget between ad sets every day. Google Ads campaigns, including Shopping and Performance Max, are not available for new orders right now.
What you can order now: New plans run Meta ads on Facebook and Instagram. Google Ads campaigns are not available for new orders right now, and TikTok campaigns are not available to order.
Campaign cockpit
OptimizingNo account needed. An interactive preview of how AdBot builds and optimizes a campaign.
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Sponsored
Facebook + Instagram
CPA
−%
Budget auto-reallocating to winners
Here's the plan AdBot would run for . Live in 24-48h, then optimized every day.
Flat fee. We never take a cut of your ad spend.
Meta Ads on Facebook and Instagram
Your accounts, your billing
Hard budget cap you control
No percentage of ad spend
What you get
A full media buyer, working for you 24/7
Meta campaigns from your site
Facebook and Instagram ads written from your store's website and launched as Advantage+ campaigns in your own Meta ad account. Google Ads campaigns are not available for new orders right now.
Optimizes for ROAS
AdBot watches return on ad spend by product and audience, then shifts budget to the winners and pulls back on the losers daily.
No cut of your spend
Flat monthly fee, never a percentage of ad spend. As you scale, your costs do not balloon the way an agency retainer does.
Honest comparison
Four ways to run ecommerce ads
What each option costs and who carries the daily ROAS work for a growing store.
Swipe to see all columns →
| AdBot | Ecommerce agency | Do it yourself | Shopify ad apps | |
|---|---|---|---|---|
| Who does the work | The AI, you approve | The agency team | You | You, the app pushes a feed |
| Typical US cost | Flat $297 to $1,497/mo | $2,000 to $8,000/mo, often + % of spend | Your time, weekly | App fee, often + ad spend % |
| Builds Shopping and PMax | Not available for new orders right now | Yes | You do | Syncs the feed, you build campaigns |
| Writes product-aware creative | Yes | Yes, often billed extra | You do | No |
| Optimizes toward ROAS daily | Yes | If they are watching | When you find the time | Limited, feed-level only |
| Runs Google and Meta together | Meta only for new orders; Google Ads not available for new orders right now | Yes | You juggle both | Usually one channel per app |
| Fee scales with your spend | No, flat | Often yes | No | Often yes |
| Best for | Stores without a dedicated buyer | Big budgets wanting hands-off | Hands-on founders with spare hours | Basic feed sync, not full buying |
Agency ranges reflect published 2026 US market data and vary by account size. AdBot figures are our own published flat-fee pricing.
What it handles
Everything, from research to daily optimization
You set the goal and the budget. AdBot does the work a media buyer would, and reports back in plain language.
- Facebook and Instagram ads written from your store site
- Advantage+ campaigns in your own Meta ad account
- Daily budget moves between ad sets
- Google Ads campaigns: not available for new orders right now
A day of optimization
Every 24h- 1 Reads yesterday's spend, clicks, conversions and cost per result from your Meta ad account.
- 2 Pauses the ads that spent without bringing anyone to your site.
- 3 Shifts budget, within your cap, toward the ad sets hitting your target cost.
- 4 Moves budget inside an ad set to the ad with the better cost per result.
- 5 Logs every change so you can read it and reverse it.
AdBot never spends past the daily cap you set.
Can AI run my ecommerce ads?
On Meta, yes. AdBot reads your store's website, writes the Facebook and Instagram ads, launches Advantage+ campaigns in your own Meta ad account once you approve them, and then works the account every day: it switches off ads that spend without clicks, compares the ads in each ad set and moves budget between ad sets. Google Ads campaigns, including Shopping and Performance Max, are not available for new orders right now.
Ecommerce is the ideal case for automation because the decisions are numeric and constant: which SKU is profitable at what ROAS today, which creative has fatigued, where the next dollar returns the most. That daily, catalog-level tuning is hard to keep up manually and easy to neglect, which is exactly where an always-on AI buyer beats a busy founder checking in when they can. For the Meta side specifically, see how we run Facebook ads for ecommerce.
How is this different from Shopify ad apps?
Most Shopify ad apps sync your product feed and let you push a campaign live, but the strategy, creative, and daily optimization are still on you. They automate the plumbing, not the media buying. Feed a well-synced app a weak campaign structure and thin creative, and it will faithfully spend into a poor ROAS.
AdBot acts as the buyer, not the pipe. On Meta it structures the account, writes the creative and compares the ads in each ad set every day. Campaigns on Google, Shopping included, are not available for new orders right now. See how it fits stores specifically on our AI ads for Shopify page.
What ROAS should an ecommerce store target?
Your target ROAS is not a universal 4:1, it is set by your margin. Break-even ROAS equals one divided by your gross margin, so a 40 percent margin breaks even at 2.5x and needs more to profit, while a 25 percent margin needs 4.0x just to cover the ad cost. Aim for roughly 1.5 times your break-even at launch, then scale spend while you stay above it.
The mistake is chasing the highest possible ratio, which usually means under-spending and leaving profitable sales on the table. The goal is the most total profit at a ROAS above break-even, not the biggest number on a tiny budget. Our ROAS calculator shows your break-even in seconds.
One caution on measuring it: a single account-level ROAS figure hides which products are carrying the account. Most catalogs have a minority of SKUs funding a long tail that never converts, and the average looks acceptable the whole time. Segmenting spend by product margin is the standard fix, and it is covered in more depth on our ecommerce PPC services page.
The same warning applies to the warm-audience half of the account, only more so. Cart abandoner campaigns post the strongest ROAS in most stores because they close buyers who were already committed, which makes them easy to over-fund past the point of incremental return. Our remarketing and retargeting services page covers segmenting abandoners properly and testing whether the revenue is genuinely incremental.
Why AdBot
Done-for-you Meta ads, flat fee
Not a creative generator, not a rule engine you have to operate. A real AI media buyer.
Build to launch in 48h
Once activated, research, creative, structure, and launch on Facebook and Instagram, with no onboarding call.
Optimized every day
Bids, budgets, audiences, and creative tuned 24/7 to drive your CPA down and ROAS up.
No cut of your spend
A flat monthly fee, never a percentage of ad spend. Your budget stays yours.
Good questions
Questions about ecommerce
Explore more
Other ways teams run ads with AdBot
Put your ads on autopilot
Give AdBot your URL and a budget, and let your AI media buyer build, launch, and optimize your Facebook and Instagram ads.
No long contracts · No cut of your ad spend