Solutions · Google vs Meta

Google Ads vs Facebook Ads, run the right one or both

Google Ads vs Facebook Ads is the wrong question for most businesses. Google Search captures people who are already looking to buy, while Facebook and Instagram create demand before anyone searches. Pick only one and you leave the other half of your funnel on the table.

Adbot is an AI media buyer that runs both. It builds Search, Performance Max, and Shopping on Google and Advantage+ plus retargeting on Meta, then shifts budget to whichever channel returns the most each day, so you stop guessing which platform is better.

See it run

Adbot

campaign cockpit

Optimizing

Your product URL

or try:

Monthly budget

Goal

No account needed. Watch Adbot build it live.

A full media buyer, working for you 24/7

Google: high-intent search

Google Search and Shopping catch people at the moment they are ready to buy. Adbot builds Search, PMax, and Shopping to capture that bottom-funnel intent.

Meta: cheaper discovery

Facebook and Instagram put you in front of demand before it searches, usually at a lower cost per click. Adbot builds Advantage+ and retargeting to convert the scroll.

Both, in one funnel

The best results rarely come from picking a side. Adbot runs Google and Meta together and reallocates budget to the channel returning the most, every day.

What it handles

Everything, from research to daily optimization

You set the goal and the budget. Adbot does the work a media buyer would, and reports back in plain language.

Search, Performance Max, and Shopping on Google
Advantage+ and retargeting on Meta
One funnel with budget split by performance
Daily optimization across both channels

14-day result

Optimizing

Cost per acquisition

$25

▼ 38%

Return on ad spend

3.6x

▲ 31%

Budget reallocated to winners

Done-for-you, both channels, flat fee

Not a creative generator, not a rule engine you have to operate. A real AI media buyer.

Build to launch in 48h

Research, creative, structure, and launch across Google and Meta, with no onboarding call.

Optimized every day

Bids, budgets, audiences, and creative tuned 24/7 to drive your CPA down and ROAS up.

No cut of your spend

A flat monthly fee, never a percentage of ad spend. Your budget stays yours.

Good questions

Questions about google vs meta

It depends on your offer, but most businesses do best running both: Google captures high-intent search and Meta drives cheaper discovery and retargeting. Adbot runs both and lets performance decide the split.

Facebook usually has a lower cost per click, while Google often converts higher because the buying intent is stronger. Adbot optimizes to cost per acquisition across both, not just to cheap clicks.

Read every question we get

Explore more

See everything Adbot runs See how Adbot works

Put your ads on autopilot

Give Adbot your URL and a budget, and let your AI media buyer build, launch, and optimize your Google and Meta ads.

See flat-fee pricing

Cancel anytime · No cut of your ad spend