White Label PPC Pricing: What Agencies Pay Per Account in 2026

White label PPC costs an agency roughly $300 to $800 a month per standard client account, or 10 to 15 percent of managed ad spend under the percentage model. Published rates sit inside that band: InvisiblePPC lists $445 a month per account, SEOReseller starts around $300 to $400 for smaller accounts, and The White Label Agency quotes roughly $500 to $800 per client. Larger accounts cost more, and most providers price by the client's monthly ad spend rather than by hours.

Those are fulfillment costs, not what you charge. The gap between the two is the entire business model, so this article covers both: what providers actually charge you per account in 2026, and what margin agencies keep on top before the account stops being worth running.

How much does white label PPC cost?

Prices below were checked against the providers' own published pages in September 2026. Several white label firms deliberately do not publish rates, which is worth noting in itself when you are building a cost model.

Provider	Published price	Model
InvisiblePPC	$445 per account, per month	Flat per client, no setup fee for established agencies
SEOReseller	From about $300 to $400	Tiered, scales with client ad spend
The White Label Agency	About $500 to $800 per client	Flat monthly, varies with platform coverage
That Company	10 to 15% of managed ad spend	Percentage, with per-client minimums
Clicks Geek	Not published	Custom, quoted on portfolio size
AdBot	$297 per account, per month	Flat, automated, pre-launch pricing

The spread is narrower than it looks because the scope differs. A $445 flat fee that includes landing pages, call tracking and a named account manager is not the same product as a $300 tier that covers campaign management only. Before you compare two quotes, write down what each one includes: number of platforms, who writes creative, whether landing pages and tracking setup are in scope, and how often a human actually reviews the account.

White label PPC cost by client ad spend

Most providers band their pricing by how much the end client spends, because a $3,000 a month account and a $40,000 a month account need genuinely different amounts of attention. Typical US market bands in 2026 look like this.

Client monthly ad spend	What you pay the provider	Typical retail price to your client
$2,000 to $5,000	$400 to $800	$800 to $1,500
$10,000 to $25,000	$1,200 to $2,500	$2,000 to $4,000
$50,000 and up	$4,000 to $8,000	Usually negotiated custom

Retail figures are typical agency rates published on US agency pricing pages, not quotes, and real proposals move with vertical and complexity. The pattern that matters is the ratio, not the exact number: fulfillment tends to run somewhere between a third and a half of what the client pays.

What margin should an agency keep on white label PPC?

Published guidance from white label providers themselves ranges from a 30 to 50 percent markup at the low end up to 50 to 100 percent at the high end. Sources genuinely disagree here, and the reason is that they are measuring different things: markup on the fulfillment invoice alone, versus margin after the account management, reporting calls and client hand-holding your own team still does.

Run the second number, because it is the one that decides whether the account is worth keeping. If you pay $445 and bill $1,200, the fulfillment margin looks like a comfortable 63 percent. Now subtract two hours a month of your account manager's time at a loaded $65 an hour for the client call, the deck and the inevitable "can we pause the brand campaign" email, and you are at $625 of real contribution on a $1,200 invoice. That is still a good account. Do the same math on a $700 invoice and it stops being one.

The accounts that quietly lose money are almost always small ones with demanding clients. A useful floor is to set a minimum retail price rather than a minimum ad spend, since your cost to serve is driven by the client's appetite for meetings, not by their budget.

Flat fee or percentage of ad spend: which is cheaper for an agency?

Flat fee is cheaper for you above roughly $4,000 to $5,000 of client ad spend, and percentage is cheaper below it. At 12 percent, a client spending $3,000 costs you $360 in fulfillment, less than most flat rates. The same 12 percent on a client spending $20,000 costs $2,400, well above a flat $445.

There is a second reason most agencies end up preferring flat pricing, and it is about how you sell. If your fulfillment cost moves every time the client changes their budget, you either re-price the client constantly or absorb the difference. A flat cost lets you quote a flat retail price, which is what most clients want to hear anyway. The same logic applies one level down at fixed fee PPC management, where the client is buying predictability for exactly the same reason you are.

Percentage pricing does have a legitimate home. If your portfolio is mostly small local accounts that churn quickly, paying 12 percent means a client leaving costs you nothing in fixed commitments. Just model both against your actual account list before you sign a partnership, not against the account you hope to win next quarter.

What should white label PPC pricing include?

Scope is where white label deals go wrong, and the failures are boringly consistent. Get these in writing before you resell anything:

• Which platforms are covered, and whether Google and Meta are one fee or two
• Who writes ad copy and produces creative, and how many variants per month
• Whether conversion tracking setup and repair is included or billed as a project
• Landing pages: built, or client-supplied
• Reporting format, and whether it is genuinely unbranded and ready to forward
• Whether anyone from the provider will join a client call, and under whose name
• Who owns the Google Ads and Meta accounts if the client leaves you

That last one is the expensive one. If campaigns are built inside the provider's manager account, the conversion history that trains Smart Bidding may not follow the client when they move. Insist that ad accounts are registered to the end client's business. It costs nothing to set up correctly on day one and it is close to unrecoverable later.

Reporting deserves more scrutiny than agencies usually give it. "White label" should mean your logo and no trace of theirs, including in file names, footer links and the sending domain on scheduled emails. Ask to see a real sample before you sign, not a screenshot.

Is white label PPC worth it for a small agency?

It is worth it when you can sell paid media faster than you can hire for it, which describes most agencies under about fifteen people. The alternative is a PPC hire at $70,000 to $95,000 loaded in the US, which needs roughly eight to twelve retained accounts to justify before you have any margin left. White label converts that fixed cost into a variable one you only pay when an account exists.

It stops being worth it in two situations. The first is when paid media becomes the majority of your revenue, at which point you are paying a partner a permanent tax on your core service. The second is when clients start asking questions your team cannot answer because they are one relay away from the person who actually touched the account. Both are good problems, and both mean it is time to hire.

Agencies that white label PPC usually white label more than PPC, and the same margin math applies to every line. Content is the common second one, where the choice is between a freelance writer per client and a system that researches keywords and publishes SEO articles on a schedule, and the decision turns on exactly the same question: what does the fulfillment cost, and what is left after your team's time.

How automation changes the white label math

The reason fulfillment costs $445 rather than $45 is labor. A white label provider is paying a media buyer to log into your client's account, read the search terms report, adjust budgets and write the monthly summary. That work is real, it is also almost entirely recurring, and recurring work is the part that automates well.

Automated management sits at a different price point because the cost base is different: AI PPC management runs the same daily mechanics, search terms and negatives, budget pacing between campaigns, bid target adjustments and creative rotation, at a flat $297 an account across Google and Meta. For an agency reselling at $1,200, the difference between $445 and $297 per account across a twenty-account portfolio is about $35,000 a year of margin.

The honest caveat is that automation does not supply client-facing judgment. Someone still has to decide that a lead type is not profitable, sign off on regulated claims in ad copy, and take the call when a client's quarter goes badly. If your value to clients is that relationship, automated fulfillment fits well. If you were relying on the white label partner to be the strategist, it does not.

Either way, price the account on what it costs you to serve rather than on what the provider invoices. Our white label PPC page sets out how the automated model works for agencies, PPC management pricing models compares flat, percentage and performance billing in more detail, and outsourced PPC covers the same decision for advertisers buying it directly rather than reselling it.

Frequently asked questions

How much does white label PPC cost per month?

White label PPC costs about $300 to $800 a month per standard client account in the US, with published examples including InvisiblePPC at $445 and SEOReseller from around $300. Accounts spending $10,000 to $25,000 a month in ads typically cost $1,200 to $2,500 in fulfillment fees. Percentage-based providers charge 10 to 15 percent of managed ad spend.

What markup do agencies add to white label PPC?

Published guidance ranges from 30 to 50 percent up to 50 to 100 percent, depending on whether the figure counts your own account management time. A common structure is paying $400 to $500 in fulfillment and billing the client $1,000 to $1,500, which leaves real contribution of roughly 50 percent after your team's hours on calls and reporting.

Is white label PPC cheaper than hiring a PPC manager?

Yes, until paid media becomes a large share of your revenue. A US PPC hire costs $70,000 to $95,000 loaded and needs roughly eight to twelve retained accounts to justify. White label turns that fixed cost into a per-account variable cost, so you only pay when the account exists and it disappears when the client leaves.

Should white label PPC be flat fee or percentage of ad spend?

Flat fee is cheaper above roughly $4,000 to $5,000 of client ad spend and percentage is cheaper below it. Flat pricing also lets you quote clients a stable retail price, since your cost does not move when their budget does. Percentage suits portfolios of small, fast-churning local accounts where you want no fixed commitment.

Who owns the ad account in a white label PPC arrangement?

It depends entirely on the contract, and you should confirm it before the first campaign is built. If campaigns live in the provider's manager account, the conversion history that trains automated bidding may not transfer when the client moves. Insist the Google Ads and Meta accounts are registered to the end client's business from day one.