Solutions · Google Ads for Med Spas

Google Ads for med spas, managed on autopilot

A med spa patient is rarely a one-time sale. A first Botox appointment turns into a standing schedule every three to four months, then filler, then a laser package, so the lifetime value of one patient runs well into the thousands. That is why aesthetic practices can profitably pay $80 to $200 for a booked consult, as long as the account is run tightly and the front desk actually calls back. The hard part is that this is a policy-sensitive, expensive corner of search: injectable clicks run $4 to $14, laser and body contouring push higher, and Google restricts a lot of aesthetic language, so a loose campaign gets disapproved or drained fast.

AdBot is an AI media buyer that runs your med spa Google Ads the way a specialist aesthetics agency would, as software. Give it your treatments, your service area, and a budget, and it builds the campaigns, writes compliant ads, blocks the searches that never book, and moves spend toward the treatments you want more of, every day. Flat monthly fee, no percentage of your ad spend, and it runs Meta and TikTok from the same place for the social-driven treatments.

See it run

Last updated July 2026

AdBot

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Goal

No account needed. Watch AdBot build it live.

A full media buyer, working for you 24/7

Aimed at high-value treatments

A laser package or body contouring case is worth far more than a single Botox visit. AdBot shifts spend toward the treatments with the best return and lifetime value instead of splitting the budget evenly across every service.

Compliant ads that stay live

Google restricts a lot of aesthetic and medical language, and a disapproved ad earns nothing. AdBot writes and tests ad copy built to clear policy so the campaigns keep running through the busy season.

Flat fee, not a cut of spend

Most aesthetics agencies bill a percentage of ad spend plus a setup fee. AdBot charges a flat monthly fee, so scaling a winning injectable campaign does not scale your management bill.

Honest comparison

AdBot vs an aesthetics marketing agency vs doing it yourself

How the three common ways a US med spa runs Google Ads compare.

AdBot	Aesthetics marketing agency	In-house / DIY
Pricing model	Flat monthly fee	% of spend + setup fee	Your team's time
Optimization frequency	Daily, automated	Weekly or monthly	Between patients
Policy / disapproval handling	Built into ad writing	Varies by agency	Trial and error
Negative keyword hygiene	Continuous	Periodic	Rare
Cost scales with spend	No, fee is flat	Yes	No
Setup time	Minutes	Weeks of onboarding	Days to learn
Channels	Google, Meta, TikTok	Varies	Whatever you learn

Aesthetics agencies often bundle social management and reviews with PPC and bill a percentage of spend. If you want the paid search run tightly and kept out of disapproval trouble, a flat fee keeps the cost predictable as you scale injectable and laser campaigns.

What it handles

Everything, from research to daily optimization

You set the goal and the budget. AdBot does the work a media buyer would, and reports back in plain language.

Spend aimed at high-value injectable and laser treatments
Compliant ad copy built to clear Google policy
Continuous negative-keyword and search-term cleanup
Flat monthly fee, not a percentage of spend

14-day result

Optimizing

Cost per acquisition

$25

▼ 38%

Return on ad spend

3.6x

▲ 31%

Budget reallocated to winners

How much should a med spa spend on Google Ads?

Most single-location med spas spend $3,500 to $6,000 a month on Google Ads to hold a competitive position, while the effective working range starts around $2,000 for a newer practice and climbs past $6,000 to $20,000 for multi-location groups or med spas in major metros like NYC, LA, Miami, and Dallas. That budget typically books somewhere between 20 and 60 consults a month depending on treatment mix and market.

Set the number from patient value, not a flat figure. If a new injectable patient is worth $2,500 over the first year, you book one in three consults, and you want twelve new patients a month, you need about thirty-six consults; at a $120 cost per consult that is roughly $4,300 in spend. Size it with the advertising budget calculator and check the return with the ROAS calculator.

How much does Google Ads cost for med spas?

Google Ads for med spas typically cost $5 to $30 per click, with Botox and filler keywords running $4 to $14, laser hair removal $3 to $8, and the priciest terms higher in competitive metros. Cost per booked consult usually lands between $80 and $200, with injectables at the lower end and body contouring or laser packages often $150 to $300.

Those numbers work because of repeat value. A $120 consult looks expensive next to a single treatment, but cheap next to a patient who books injectables every quarter and adds a laser package. Judge the spend by cost per booked consult and lifetime value, not cost per click, and pair strong ads with fast front-desk follow-up so expensive clicks are not lost to a missed call.

Do Google Ads work for med spas?

Yes, Google Ads work well for med spas because people searching Botox near me or laser hair removal cost have real intent and are close to booking. Well-optimized aesthetic campaigns convert at 5 to 10 percent and healthcare Search returns a median around 3.3x on ad spend, which is strong for a service with high repeat value.

The results come from running the account tightly and clearing Google policy. Broad keywords without negatives, disapproved ads sitting dark, and slow callback are what turn med spa PPC into a money pit. Handle those, and the same high-intent searches competitors overpay for become a full consult calendar. Our guide on how much med spas spend on Google Ads breaks down the full math.

Does AdBot run Meta and TikTok for med spas too?

Yes. Beyond Google Search, AdBot builds and manages Meta and TikTok campaigns from the same flat fee, which matters in aesthetics because before-and-after content, retargeting, and treatment education drive a lot of demand on Instagram and TikTok. It runs the channels that match how your patients actually discover and choose a med spa.

For broader account structure and other Google formats, the same engine powers our automated Google Ads management and automated Facebook ads pages. AdBot does not run LinkedIn, Microsoft, or Amazon ads, so if those are core to your plan, keep that in mind.

Why AdBot

Done-for-you, both channels, flat fee

Not a creative generator, not a rule engine you have to operate. A real AI media buyer.

Build to launch in 48h

Research, creative, structure, and launch across Google and Meta, with no onboarding call.

Optimized every day

Bids, budgets, audiences, and creative tuned 24/7 to drive your CPA down and ROAS up.

No cut of your spend

A flat monthly fee, never a percentage of ad spend. Your budget stays yours.

Good questions

Questions about google ads for med spas

Most single-location med spas spend $3,500 to $6,000 a month, with newer practices starting near $2,000 and multi-location or major-metro med spas running $6,000 to $20,000 or more. Set the number from patient lifetime value and your target cost per booked consult rather than a flat figure.

Med spa Google Ads typically cost $5 to $30 per click, with Botox and filler at $4 to $14 and laser hair removal at $3 to $8. Cost per booked consult usually runs $80 to $200, with body contouring and laser packages often $150 to $300.

Yes, Google Ads work well for med spas because searchers for Botox and laser treatments have high intent. Aesthetic campaigns convert at 5 to 10 percent and return a median around 3.3x on ad spend when run tightly, with negative keywords, compliant ads, and fast front-desk follow-up.

A good cost per booked consult for a med spa is usually $80 to $200, lower for injectables and higher for laser and body contouring at $150 to $300. Judge it by cost per booked patient and lifetime value, since one injectable patient rebooks every quarter and often adds higher-ticket treatments.

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