Solutions · Google Ads for Med Spas

Google Ads for med spas and what a booked consult costs

A med spa patient is rarely a one-time sale. A first Botox appointment turns into a standing schedule every three to four months, then filler, then a laser package, so the lifetime value of one patient runs well into the thousands. That is why aesthetic practices can profitably pay $80 to $200 for a booked consult, as long as the account is run tightly and the front desk actually calls back. The hard part is that this is a policy-sensitive, expensive corner of search: injectable clicks run $4 to $14, laser and body contouring push higher, and Google restricts a lot of aesthetic language, so a loose campaign gets disapproved or drained fast.

AdBot runs Meta ads (Facebook and Instagram) for med spas for a flat monthly fee, with no percentage of your ad spend. It reads your website and writes the ads, and once you approve them it launches Advantage+ campaigns in your own Meta ad account under a hard daily and monthly cap. Google Ads campaigns are not available for new orders right now. So the rest of this page covers how Google Ads work for med spas: what they cost, how much to spend, and how to stay inside Google policy.

What you can order now: New plans run Meta ads on Facebook and Instagram. Google Ads campaigns are not available for new orders right now, and TikTok campaigns are not available to order.

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Ads for the treatments you sell

AdBot reads your website and writes Facebook and Instagram ads for the treatments you want more of, from injectables to laser packages. You approve every ad before it runs.

Spend you control

Campaigns run in your own Meta ad account under a hard daily and monthly cap, every change is logged, and you can pause everything with one click. Google Ads campaigns are not available for new orders right now.

Flat fee, not a cut of spend

Most aesthetics agencies bill a percentage of ad spend plus a setup fee. AdBot charges a flat monthly fee, so scaling a winning injectable campaign does not scale your management bill.

Honest comparison

AdBot vs an aesthetics marketing agency vs doing it yourself

How the three common ways a US med spa runs paid ads compare. AdBot takes new orders for Meta ads only.

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	AdBot	Aesthetics marketing agency	In-house / DIY
Pricing model	Flat monthly fee	% of spend + setup fee	Your team's time
Optimization frequency	Daily, automated, on Meta	Weekly or monthly	Between patients
Policy / disapproval handling	You approve every ad before launch	Varies by agency	Trial and error
Negative keyword hygiene	Not offered, Google Ads not available for new orders	Periodic	Rare
Cost scales with spend	No, fee is flat	Yes	No
Setup time	Minutes	Weeks of onboarding	Days to learn
Channels	Meta (Facebook, Instagram) for new orders; Google Ads not available for new orders right now	Varies	Whatever you learn

Aesthetics agencies often bundle social management and reviews with PPC and bill a percentage of spend. Whoever runs your paid search has to keep it tight and out of disapproval trouble, and pricing that does not climb with spend keeps the cost predictable as you scale injectable and laser campaigns.

What it handles

Everything, from research to daily optimization

You set the goal and the budget. AdBot does the work a media buyer would, and reports back in plain language.

Facebook and Instagram ads for your treatments
You approve every ad before launch
Hard daily and monthly spend cap in your own ad account
Flat monthly fee, not a percentage of spend

A day of optimization

Every 24h

1 Reads yesterday's spend, clicks, conversions and cost per result from your Meta ad account.
2 Pauses the ads that spent without bringing anyone to your site.
3 Shifts budget, within your cap, toward the ad sets hitting your target cost.
4 Moves budget inside an ad set to the ad with the better cost per result.
5 Logs every change so you can read it and reverse it.

AdBot never spends past the daily cap you set.

How much should a med spa spend on Google Ads?

Most single-location med spas spend $3,500 to $6,000 a month on Google Ads to hold a competitive position, while the effective working range starts around $2,000 for a newer practice and climbs past $6,000 to $20,000 for multi-location groups or med spas in major metros like NYC, LA, Miami, and Dallas. That budget typically books somewhere between 20 and 60 consults a month depending on treatment mix and market.

Set the number from patient value, not a flat figure. If a new injectable patient is worth $2,500 over the first year, you book one in three consults, and you want twelve new patients a month, you need about thirty-six consults; at a $120 cost per consult that is roughly $4,300 in spend. Size it with the advertising budget calculator and check the return with the ROAS calculator.

How much does Google Ads cost for med spas?

Google Ads for med spas typically cost $5 to $30 per click, with Botox and filler keywords running $4 to $14, laser hair removal $3 to $8, and the priciest terms higher in competitive metros. Cost per booked consult usually lands between $80 and $200, with injectables at the lower end and body contouring or laser packages often $150 to $300.

Those numbers work because of repeat value. A $120 consult looks expensive next to a single treatment, but cheap next to a patient who books injectables every quarter and adds a laser package. Judge the spend by cost per booked consult and lifetime value, not cost per click, and pair strong ads with fast front-desk follow-up so expensive clicks are not lost to a missed call.

Do Google Ads work for med spas?

Yes, Google Ads work well for med spas because people searching Botox near me or laser hair removal cost have real intent and are close to booking. Well-optimized aesthetic campaigns convert at 5 to 10 percent and healthcare Search returns a median around 3.3x on ad spend, which is strong for a service with high repeat value.

The results come from running the account tightly and clearing Google policy. Broad keywords without negatives, disapproved ads sitting dark, and slow callback are what turn med spa PPC into a money pit. Handle those, and the same high-intent searches competitors overpay for become a full consult calendar. Our guide on how much med spas spend on Google Ads breaks down the full math.

Which ads can a med spa order from AdBot?

Google Ads campaigns are not available for new orders right now. AdBot takes new orders for Meta ads on Facebook and Instagram, for a flat monthly fee, which matters in aesthetics because before-and-after content, retargeting, and treatment education drive a lot of demand on Instagram.

Our automated Facebook ads page shows how AdBot runs those campaigns, and if you run Google Ads yourself or with an agency, the guidance above still applies. AdBot does not run LinkedIn, Microsoft, or Amazon ads, so if those are core to your plan, keep that in mind.

Why AdBot

Done-for-you Meta ads, flat fee

Not a creative generator, not a rule engine you have to operate. A real AI media buyer.

Build to launch in 48h

Once activated, research, creative, structure, and launch on Facebook and Instagram, with no onboarding call.

Optimized every day

Bids, budgets, audiences, and creative tuned 24/7 to drive your CPA down and ROAS up.

No cut of your spend

A flat monthly fee, never a percentage of ad spend. Your budget stays yours.

Good questions

Questions about google ads for med spas

Most single-location med spas spend $3,500 to $6,000 a month, with newer practices starting near $2,000 and multi-location or major-metro med spas running $6,000 to $20,000 or more. Set the number from patient lifetime value and your target cost per booked consult rather than a flat figure.

Med spa Google Ads typically cost $5 to $30 per click, with Botox and filler at $4 to $14 and laser hair removal at $3 to $8. Cost per booked consult usually runs $80 to $200, with body contouring and laser packages often $150 to $300.

Yes, Google Ads work well for med spas because searchers for Botox and laser treatments have high intent. Aesthetic campaigns convert at 5 to 10 percent and return a median around 3.3x on ad spend when run tightly, with negative keywords, compliant ads, and fast front-desk follow-up.

A good cost per booked consult for a med spa is usually $80 to $200, lower for injectables and higher for laser and body contouring at $150 to $300. Judge it by cost per booked patient and lifetime value, since one injectable patient rebooks every quarter and often adds higher-ticket treatments.

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