Compare · Adzooma
Adzooma alternative that runs the ads instead of only reporting on them
Adzooma is a low-cost PPC platform built around reporting, opportunities, and alerts. It connects to Google Ads, Microsoft Advertising, and Facebook, scans your accounts for optimization opportunities, tracks budgets, sends performance reports, and layers on SEO and web-metrics monitoring. There is a genuinely free tier, and paid Silver and Gold plans sit at roughly $69 and $179 a month. Owned by ClickTech, it is popular with small teams and agencies who want a cheap dashboard that watches spend and surfaces suggestions. What it does not do is run the account: Adzooma tells you what to change, and someone on your team logs in and changes it.
AdBot is a done-for-you alternative for the Meta side. Instead of handing you a report and a list of opportunities to work through, it builds Meta campaigns (Facebook and Instagram) from your URL, writes the creative, launches them, and then optimizes budgets and creative every day on its own. Three honest caveats up front: Google Ads campaigns are not available for new orders right now, Adzooma is far cheaper and has a free tier, and it covers Microsoft Ads while AdBot does not. If search is core to your plan or budget is the only constraint, weigh that below.
What you can order now: New plans run Meta ads on Facebook and Instagram. Google Ads campaigns are not available for new orders right now, and TikTok campaigns are not available to order.
Campaign cockpit
OptimizingNo account needed. An interactive preview of how AdBot builds and optimizes a campaign.
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Sponsored
Facebook + Instagram
CPA
−%
Budget auto-reallocating to winners
Here's the plan AdBot would run for . Live in 24-48h, then optimized every day.
Flat fee. We never take a cut of your ad spend.
Meta Ads on Facebook and Instagram
Your accounts, your billing
Hard budget cap you control
No percentage of ad spend
What you get
A full media buyer, working for you 24/7
Done, not reported
Adzooma produces reports, opportunities, and alerts you act on. AdBot does the acting: it builds, launches, and optimizes the campaigns itself.
Paid social that runs itself
Adzooma reports across Google, Microsoft, and Facebook. AdBot actively buys on Meta (Facebook and Instagram) and moves budget between ad sets every day. Google Ads campaigns are not available for new orders right now.
No media buyer required
Adzooma makes a hands-on marketer faster. AdBot is built for teams that do not have one and still want the account run properly every day.
Honest comparison
Adzooma vs AdBot, honestly compared
Both cut the manual work in paid media. One hands you a cheap dashboard of reports and suggestions, the other does the buying on Meta (Facebook and Instagram).
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| AdBot | Adzooma | |
|---|---|---|
| What it is | An AI media buyer | A reporting and opportunities tool |
| Who runs the account | AdBot | You, acting on its suggestions |
| Builds campaigns from scratch | Yes, from your URL | No, it reports on accounts you built |
| Ad creative | Written and refreshed automatically | Not written for you |
| Optimization | Applied daily, automatically | Suggested as opportunities you apply |
| Acts without human approval | Yes, daily | No, it reports and alerts |
| Channels | Meta (Facebook, Instagram) for new orders; Google Ads not available for new orders right now | Google, Microsoft, Facebook (reporting) |
| Microsoft / Bing Ads | No | Yes |
| SEO / web-metrics reports | No, it is a media buyer | Yes, included |
| Pricing | $297/mo flat | Free, Silver ~$69/mo, Gold ~$179/mo |
| Free tier | No, flat paid plan | Yes, a real free plan |
| Best for | Teams with no dedicated media buyer | Budget teams who want a cheap dashboard |
Adzooma details verified against adzooma.com in July 2026: a free plan plus Silver and Gold paid tiers at roughly $69 and $179 per month (about 20 percent off annual; some regions are billed in GBP), covering Google Ads, Microsoft Advertising, and Facebook with reporting, opportunities, budget tracking, alerts, and SEO and web-metrics profiles. Adzooma surfaces suggestions you apply rather than running the account, and does not cover TikTok. Pricing changes; verify at adzooma.com. AdBot figures are our own published flat-fee pricing.
What it handles
Everything, from research to daily optimization
You set the goal and the budget. AdBot does the work a media buyer would, and reports back in plain language.
- Builds and runs the account, not just reports on it
- Facebook and Instagram campaigns run for you
- Applies the optimization, not just suggests it
- Flat fee, no opportunities queue to work through
A day of optimization
Every 24h- 1 Reads yesterday's spend, clicks, conversions and cost per result from your Meta ad account.
- 2 Pauses the ads that spent without bringing anyone to your site.
- 3 Shifts budget, within your cap, toward the ad sets hitting your target cost.
- 4 Moves budget inside an ad set to the ad with the better cost per result.
- 5 Logs every change so you can read it and reverse it.
AdBot never spends past the daily cap you set.
What does Adzooma do?
Adzooma connects to your Google Ads, Microsoft Advertising, and Facebook accounts and works as a monitoring and reporting layer. It scans each account for what it calls opportunities: pause this underperformer, add these negatives, adjust that budget, and lets you apply some of them from the dashboard. On top of that it tracks spend against budget across platforms, sends scheduled performance reports you can brand for clients, fires alerts when metrics move, and adds SEO profiles and web-metrics tracking so a small team can watch several channels in one place.
The model is a cheap co-pilot that watches and recommends. Adzooma surfaces what looks off and what could improve, then a person decides and makes the change. For a budget-conscious team that still has someone hands-on in the accounts, that is a lot of visibility for the money, and the free tier makes it easy to start. The limit is the same as any suggestion tool: the value only lands if someone actually works the opportunities every week.
How much does Adzooma cost?
As of July 2026, Adzooma has three tiers. The Free plan covers monthly reports, a limited set of opportunities, and one user. Silver runs about $69 a month (roughly $700 billed annually, saving around 20 percent) and adds weekly reports, all opportunities, more profiles, unlimited user seats, and custom alerts. Gold is about $179 a month (roughly $1,800 annually) with daily reports and unlimited profiles and alerts. Some regions are billed in British pounds, so the exact figure you see can differ. Verify current pricing on adzooma.com.
On price alone, Adzooma wins easily: it has a real free tier and its top plan costs less than AdBot. But the two products charge for different things. Adzooma charges a little for reports and suggestions your team then acts on. AdBot charges a flat monthly fee, from $297, to do the buying itself, on Meta (Facebook and Instagram). Google Ads campaigns are not available for new orders right now. If you have a capable marketer with time to work opportunities, Adzooma is a cheap way to give them eyes on the account. If the honest situation is that nobody has time, a dashboard full of unworked suggestions returns nothing, and a done-for-you option earns its higher fee.
Does Adzooma manage or run your campaigns for you?
Not really. Adzooma identifies opportunities and lets you apply some of them, but it does not build campaigns, write ad creative, or run the account day to day on its own. It is a reporting and suggestions platform, so the strategy, the creative, and the ongoing decisions stay with you or your agency. That is by design, and for teams who want to keep a human in control cheaply, it is a feature rather than a flaw.
AdBot sits at the other end of the spectrum on Meta ads: it builds Facebook and Instagram campaigns, writes the creative, launches them, and every day moves budget between ad sets and pauses ads that spend without clicks. Google Ads campaigns are not available for new orders right now. The honest trade is worth stating plainly: Adzooma reports on Google and Microsoft Ads and AdBot does not take new orders for either, so if search is a core channel, Adzooma covers platforms AdBot leaves out.
When Adzooma is the better pick
Adzooma is the better choice when budget is the hard constraint and you already have someone hands-on in the accounts. The free tier is a genuinely useful way to watch spend and catch obvious problems, the reporting is clean enough to send to clients, and covering Google, Microsoft, and Facebook plus basic SEO metrics in one cheap dashboard is convenient for a small agency. If Microsoft Ads matters to you, Adzooma reports on it and AdBot does not.
It is the wrong tool if you need the work done rather than reported, or if nobody on the team has time to work through a list of opportunities. For Facebook and Instagram ads, that is the case AdBot is built for. Google Ads campaigns are not available for new orders right now. Compare it further on our AI PPC software and best AI ad tools pages, or see the closest peers on our Optmyzr and Adalysis comparisons.
Why AdBot
Done-for-you Meta ads, flat fee
Not a creative generator, not a rule engine you have to operate. A real AI media buyer.
Build to launch in 48h
Once activated, research, creative, structure, and launch on Facebook and Instagram, with no onboarding call.
Optimized every day
Bids, budgets, audiences, and creative tuned 24/7 to drive your CPA down and ROAS up.
No cut of your spend
A flat monthly fee, never a percentage of ad spend. Your budget stays yours.
Good questions
Questions about Adzooma
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