Solutions · Revealbot

Revealbot alternative that runs the ads, not just the rules

Revealbot, now rebranded as Birch, is a strong rules engine for paid social and search. It automates the actions you define: pause this when CPA passes that, scale the ad set when ROAS clears a line. The catch is that you still have to be the strategist who writes every rule and decides what good looks like.

AdBot is the done-for-you Revealbot alternative. Instead of handing you a rule builder, it makes the calls itself: it researches, writes the creative, builds the campaigns, launches across Google, Meta, and TikTok, and optimizes daily, then reports what it changed in plain language. You approve direction; you never write a rule.

See it run

Last updated July 2026

AdBot

campaign cockpit

Optimizing

Your product URL

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Monthly budget

Goal

No account needed. Watch AdBot build it live.

A full media buyer, working for you 24/7

No rules to write

Revealbot and Birch need you to author and maintain the automation rules. AdBot decides what to change and executes it, the way a media buyer would, without a rule builder to babysit.

Build and creative included

Rules engines only act on campaigns you already built and ads you already wrote. AdBot researches, writes the creative, and structures the campaigns from your URL up.

Flat fee, not spend tiers

A flat monthly price from $297, not a plan that steps up with the ad spend flowing through it. Your management cost stays put as you scale.

Honest comparison

Revealbot (Birch) vs AdBot, honestly compared

Both automate paid ads. The difference is whether you supply the strategy or the tool does.

	AdBot	Revealbot (Birch)
What it is	An AI media buyer	A rule-based ads automation tool
Who is the strategist	AdBot	You, or your media buyer
Builds campaigns from scratch	Yes, from your URL	No, it acts on campaigns you build
Ad creative	Written and tested automatically	Not included, you produce the ads
Automation model	Decides and acts daily on its own	Executes the rules you write
Channels	Google, Meta, TikTok	Meta, Google, TikTok, Snapchat
Pricing	Flat $297 to $1,497/mo	$49/mo Essential, $99/mo Pro (both up to $10K spend), Enterprise custom
Fee scales with your spend	No	Yes, tiers by monthly ad spend
Skill required	None, review and approve	Real media-buying knowledge to write good rules
Best for	Teams without a dedicated buyer	Buyers who want to automate their own playbook

Revealbot/Birch details reflect its published July 2026 pricing (bir.ch/pricing) and can change; server-side tracking (Signals Gateway) is billed separately. AdBot figures are our own published flat-fee pricing.

What it handles

Everything, from research to daily optimization

You set the goal and the budget. AdBot does the work a media buyer would, and reports back in plain language.

Done-for-you instead of a rule builder
No automation rules to write or maintain
Creative and campaign build included
Flat fee that does not tier with spend

14-day result

Optimizing

Cost per acquisition

$25

▼ 38%

Return on ad spend

3.6x

▲ 31%

Budget reallocated to winners

What is Revealbot, now Birch?

Revealbot is an ads automation platform that rebranded to Birch in 2024. Its core is a no-code rule builder for paid social and search: you set conditions (CPA, ROAS, spend, frequency) and the actions that fire when they are met, such as pausing an ad, scaling an ad set, or sending a Slack alert. It connects to Meta, Google, TikTok, and Snapchat.

It is a genuinely capable tool for someone who already knows how they want to buy media. The rules encode your judgment so you do not have to sit in Ads Manager all day. What it does not do is supply that judgment, build the campaigns, or write the ads. Those remain your job.

How much does Revealbot (Birch) cost?

As of July 2026, Birch lists an Essential plan at $49 a month and a Pro plan at $99 a month, both capped at $10,000 in monthly ad spend, with an Enterprise tier quoted by sales for higher spend and no cap. Server-side tracking through its Signals Gateway is priced separately, from free at low event volumes up to several hundred dollars a month.

Like most automation tools, the plan tiers up with the ad spend running through it. AdBot charges a flat fee by plan, from $297 a month, whatever your budget. At small spend Birch's entry price is lower, and it earns that credit; the honest comparison is at your target spend, and it is between a rules engine you operate and a buyer that operates for you.

Rules automate your judgment; they do not supply it

A rule that pauses an ad above a target CPA still needs someone to know the right CPA, notice when creative fatigues, restructure campaigns when performance drifts, and feed fresh ads into the account. Automate the actions and you have sped up the execution of a strategy that still lives entirely in your head. Stop tending it and the rules run yesterday's playbook against today's auction.

That is the gap AdBot closes. It makes the decisions a buyer makes, budget shifts, new creative, negative keywords, structural changes, and executes them daily across Google, Meta, and TikTok, then tells you what it did and why. For a wider look at the category, see our AI PPC software comparison.

When Revealbot is the better pick

If you are a media buyer or agency with a playbook you trust, Revealbot/Birch is an excellent way to encode it. You get precise control, bulk actions, and multi-channel rules that do exactly what you tell them, faster than you could by hand. For an operator who wants leverage on their own expertise, that control is the whole appeal.

If instead nobody on your team owns paid media full time and you were hoping the tool would BE the buyer, a rule builder becomes one more thing you meant to configure. Buy the rules engine if you have the strategist; buy the buyer if you do not.

Why AdBot

Done-for-you, both channels, flat fee

Not a creative generator, not a rule engine you have to operate. A real AI media buyer.

Build to launch in 48h

Research, creative, structure, and launch across Google and Meta, with no onboarding call.

Optimized every day

Bids, budgets, audiences, and creative tuned 24/7 to drive your CPA down and ROAS up.

No cut of your spend

A flat monthly fee, never a percentage of ad spend. Your budget stays yours.

Good questions

Questions about revealbot

If you want done-for-you instead of another rules engine to configure, AdBot is the closest fit. It does the full media-buying job across Google, Meta, and TikTok, including building the campaigns and writing the creative, rather than only executing rules you write.

Yes. Revealbot rebranded to Birch in 2024, and existing accounts moved over automatically. The product is the same rule-based ads automation platform; only the name changed.

As of July 2026, Birch is $49 a month for Essential and $99 a month for Pro, both capped at $10,000 in monthly ad spend, with a custom Enterprise tier above that. Server-side tracking is billed separately. AdBot is a flat $297 to $1,497 a month regardless of spend.

Revealbot executes automation rules you write. AdBot is the operator: it decides what to change and does it, builds and launches the campaigns, and writes the creative, then reports in plain language. One needs you to be the strategist; the other is the strategist.

Yes. Both work inside your own ad accounts, so your campaigns, pixel data, and audiences are untouched by the switch. AdBot analyzes what already exists and proposes its own structure, and nothing changes until you approve it.

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