Compare · Revealbot
Revealbot Alternatives and the Revealbot Alternative That Runs the Ads Instead of the Rules
Revealbot, now rebranded as Birch, is a strong rules engine for paid social and search. It automates the actions you define: pause this when CPA passes that, scale the ad set when ROAS clears a line. The catch is that you still have to be the strategist who writes every rule and decides what good looks like.
AdBot is the done-for-you Revealbot alternative. Instead of handing you a rule builder, it makes the calls itself: it researches, writes the creative, builds the campaigns, launches them on Meta (Facebook and Instagram), and optimizes daily, then reports what it changed in plain language. Google Ads campaigns are not available for new orders right now. You approve direction; you never write a rule.
What you can order now: New plans run Meta ads on Facebook and Instagram. Google Ads campaigns are not available for new orders right now, and TikTok campaigns are not available to order.
Campaign cockpit
OptimizingNo account needed. An interactive preview of how AdBot builds and optimizes a campaign.
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Sponsored
Facebook + Instagram
CPA
−%
Budget auto-reallocating to winners
Here's the plan AdBot would run for . Live in 24-48h, then optimized every day.
Flat fee. We never take a cut of your ad spend.
Meta Ads on Facebook and Instagram
Your accounts, your billing
Hard budget cap you control
No percentage of ad spend
What you get
A full media buyer, working for you 24/7
No rules to write
Revealbot and Birch need you to author and maintain the automation rules. AdBot decides what to change and executes it, the way a media buyer would, without a rule builder to babysit.
Build and creative included
Rules engines only act on campaigns you already built and ads you already wrote. AdBot researches, writes the creative, and structures the campaigns from your URL up.
Published plans, never a percentage
Plans are $297 on Launch, $697 on Growth up to about $50,000 a month in spend, and $1,497 on Scale for several accounts and brands. No overage charges and no percentage of your ad spend.
Honest comparison
Revealbot (Birch) vs AdBot, honestly compared
Both automate paid ads. The difference is whether you supply the strategy or the tool does.
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| AdBot | Revealbot (Birch) | |
|---|---|---|
| What it is | An AI media buyer | A rule-based ads automation tool |
| Who is the strategist | AdBot | You, or your media buyer |
| Builds campaigns from scratch | Yes, from your URL | No, it acts on campaigns you build |
| Ad creative | Written and tested automatically | Not included, you produce the ads |
| Automation model | Decides and acts daily on its own | Executes the rules you write |
| Channels | Meta (Facebook, Instagram) for new orders; Google Ads not available for new orders right now | Meta, Google, TikTok, Snapchat |
| Pricing | $297 to $1,497 a month by plan | Essential $49 to $499, Pro $99 to $1,799 a month by spend tier, Enterprise custom |
| Fee scales with your spend | By plan only (Launch up to about $10K, Growth up to about $50K), no overages | Yes, six spend tiers, plus overage fees on monthly plans |
| Skill required | None, review and approve | Real media-buying knowledge to write good rules |
| Best for | Teams without a dedicated buyer | Buyers who want to automate their own playbook |
Revealbot/Birch details reflect its published pricing (bir.ch/pricing, checked September 2026) and can change; server-side tracking (Signals Gateway) is billed separately. AdBot figures are our own published flat-fee pricing.
What it handles
Everything, from research to daily optimization
You set the goal and the budget. AdBot does the work a media buyer would, and reports back in plain language.
- Done-for-you instead of a rule builder
- No automation rules to write or maintain
- Creative and campaign build included
- Published plans, no percentage of spend and no overages
A day of optimization
Every 24h- 1 Reads yesterday's spend, clicks, conversions and cost per result from your Meta ad account.
- 2 Pauses the ads that spent without bringing anyone to your site.
- 3 Shifts budget, within your cap, toward the ad sets hitting your target cost.
- 4 Moves budget inside an ad set to the ad with the better cost per result.
- 5 Logs every change so you can read it and reverse it.
AdBot never spends past the daily cap you set.
What is Revealbot, now Birch?
Revealbot is an ads automation platform that rebranded to Birch in 2024. Its core is a no-code rule builder for paid social and search: you set conditions (CPA, ROAS, spend, frequency) and the actions that fire when they are met, such as pausing an ad, scaling an ad set, or sending a Slack alert. It connects to Meta, Google, TikTok, and Snapchat.
It is a genuinely capable tool for someone who already knows how they want to buy media. The rules encode your judgment so you do not have to sit in Ads Manager all day. What it does not do is supply that judgment, build the campaigns, or write the ads. Those remain your job.
How much does Revealbot (Birch) cost?
As of September 2026, re-verified against bir.ch, Birch prices both plans by monthly ad spend: Essential runs $49 to $499 a month and Pro $99 to $1,799 a month across tiers from $10,000 to $500,000 in spend, with Enterprise quoted by sales above that. The site advertises annual billing as 20 percent off, but the annual totals it shows work out to about 8 percent, and annual plans skip the overage charges that apply on monthly plans (the full tier table is in our Birch pricing breakdown), and there is a 14-day free trial. If you are choosing between it and Madgicx, we put the two side by side in Madgicx vs Revealbot pricing. Server-side tracking through its Signals Gateway is priced separately, from free at low event volumes up to several hundred dollars a month.
Like most automation tools, the plan tiers up with the ad spend running through it. AdBot charges by plan, from $297 a month, and never as a percentage of your budget or with overage fees. At small spend Birch's entry price is lower, and it earns that credit; the honest comparison is at your target spend, and it is between a rules engine you operate and a buyer that operates for you.
Rules automate your judgment; they do not supply it
A rule that pauses an ad above a target CPA still needs someone to know the right CPA, notice when creative fatigues, restructure campaigns when performance drifts, and feed fresh ads into the account. Automate the actions and you have sped up the execution of a strategy that still lives entirely in your head. Stop tending it and the rules run yesterday's playbook against today's auction.
That is the gap AdBot closes on Meta. It makes the decisions a buyer makes, budget shifts between ad sets, new creative, pausing ads that spend without clicks, and executes them daily, then tells you what it did and why. Google Ads campaigns are not available for new orders right now. For a wider look at the category, see our AI PPC software comparison.
What is the best Birch (Revealbot) alternative in 2026?
The best Birch (Revealbot) alternative depends on why you are leaving. If you want the same rules engine with a different interface, pick another rules tool. If you are leaving because nobody has time to write and maintain the rules, pick something that makes the decisions itself. Most of the lists ranking for Revealbot alternatives mix the two, which is why they disagree.
For a US business running Facebook and Instagram ads without a full-time media buyer, AdBot is the strongest fit: it builds the campaigns, writes the ads, and adjusts budgets daily inside a hard spend cap, from $297 a month. Google Ads campaigns are not available for new orders right now. For a media buyer who likes rules and wants Meta depth, Madgicx is the closest swap. Our AI ad tools comparison ranks the wider field.
Revealbot alternatives compared by price
Prices below are what each vendor publishes, checked in September 2026. Match the tool to who will operate it.
- AdBot: an AI media buyer that runs your Meta ads (Facebook and Instagram) for you. $297 on Launch, $697 on Growth, $1,497 on Scale for several accounts, no percentage of spend. Google Ads campaigns are not available for new orders right now.
- Madgicx: Meta-first automation, audiences and reporting. $45 to $329 a month by spend band; full table in our Madgicx pricing breakdown.
- Ryze AI: a low-cost optimizer across Meta, Google, TikTok, LinkedIn and Microsoft Ads at $89 a month. Compared on the Ryze AI alternative page.
- WASK: rules templates, reporting and an approve-each-change AI agent for Google and Meta, $15 to $165 a month by total spend. Compared on the WASK alternative page.
- Optmyzr: a PPC suite with rules and scripts for specialists, $299 to $959 a month on monthly billing by spend tier.
- Smartly.io: enterprise creative and social automation, quoted by sales. See the Smartly.io alternative page.
- AdEspresso: lighter Meta split testing for small teams. See the AdEspresso alternative page.
When Revealbot is the better pick
If you are a media buyer or agency with a playbook you trust, Revealbot/Birch is an excellent way to encode it. You get precise control, bulk actions, and multi-channel rules that do exactly what you tell them, faster than you could by hand. For an operator who wants leverage on their own expertise, that control is the whole appeal.
If instead nobody on your team owns paid media full time and you were hoping the tool would BE the buyer, a rule builder becomes one more thing you meant to configure. Buy the rules engine if you have the strategist; buy the buyer if you do not.
Why AdBot
Done-for-you Meta ads, flat fee
Not a creative generator, not a rule engine you have to operate. A real AI media buyer.
Build to launch in 48h
Once activated, research, creative, structure, and launch on Facebook and Instagram, with no onboarding call.
Optimized every day
Bids, budgets, audiences, and creative tuned 24/7 to drive your CPA down and ROAS up.
No cut of your spend
A flat monthly fee, never a percentage of ad spend. Your budget stays yours.
Good questions
Questions about Revealbot
Explore more
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Learn moreWASK alternative
WASK is a low-cost tool you operate. AdBot builds and runs your Meta campaigns for a flat monthly fee.
Learn morePut your ads on autopilot
Give AdBot your URL and a budget, and let your AI media buyer build, launch, and optimize your Facebook and Instagram ads.
No long contracts · No cut of your ad spend